How Does Karma Do It? How Do We Generate Content About YOUR Business?


Generating marketing content specifically for your business is easier than you think.

Here is a little about our process:
When we connect on our monthly marketing call, the call is recorded.

"Why do you record our calls?", you may ask.

Because that is how we have hacked the system to get your ideas, thoughts, and words into content that can be used to successfully market your business. This saves you a TON of time by not having to actually write copy. The copy is created as quickly as you can talk about your services, products, specials, events, product features, etc.

During your call, we ask strategic questions that get to the heart of what you want to focus on for marketing your business. After the call, it goes straight to transcription and then we kick that transcription over to our copywriter for editing.

The content from our monthly calls is edited and crafted for your marketing channels:
  • Website Blog / Latest News (up to 5/mth)
  • Website Content Updates (FAQ's, New Pages)
  • Social Media Messaging (Facebook, LinkedIn, Instagram, Pinterest)
  • Search Engine Optimization
  • Constant Contact E-Blast Design & Mailings

This provides consistent messaging provides useful and engaging content for your potential and current customers.

If you would like more information on how this actually works, and if it works, connect with Michael (941) 500-4530 for more information.

You’ve Sent An Email to Your Email List, Now What?

What to do after that painstaking, time consuming email is sent? You’ve spent a lot of time crafting your message, creating a great call-to-action and maybe even putting together some nice graphics and you just hit the submit button - now what?

Karma Marketing + Media can show you how to leverage your Constant Contact report to meet your goals. What do you do with the opens, the click-throughs, etc? How do you follow-up and what information do you include in your follow-up?

Call Michael (941) 500-4530 to discuss your situation and what goals you have for marketing to your email list.

After-all...your list is your business.

Social Media Elements We Love: Facebook Sweepstakes

This month we are talking about Facebook Sweepstakes. Facebook Sweepstakes an be one of the secrets to making your Facebook page go "viral.” It’s also a great way to grow your fan base and give something of value back to your customers.

So what make something “viral”? What does that mean to you as a small business owner? You hear this is important, but why? Shares and impressions are what makes something go viral - people being exposed to your business (brand) and what you have to offer.

If you’ve thought about Facebook contests to quickly boost engagement on your Facebook page and grow your future customer list, Facebook Sweepstakes may be the answer. 

Call Michael Given (941) 500-4530 for more information on Facebook Sweepstakes and to get your first campaign started - it only takes a few minutes. Karma Marketing + Media creates, monitors, and provide reports on a variety of different Facebook Sweepstakes.


Addressing Negative Online Reviews

It's not uncommon to receive a few negative reviews, but what's the best way to handle it?

Here's what you don't want to do: Call online reviewers punks, trash or other expletives on your company Facebook page like the owners of Amy's Baking Company did last spring. Their outrageous behavior became a story in and of itself -- and escalated the negative feedback far beyond where it started. Read the article here. 

Your brand’s engagement can make all the difference in how your customers perceive your business. 
Read the article here. Karma Marketing + Media (Sarasota, FL) can support you when you need support. Give us a call (941) 500-4530 to find out how easy it is to be genuine and sincere. 

Business Tools We Love: Constant Contact

How do you manage your Email Contact List? b2ap3_thumbnail_July02_Inspirational.jpg

Is your email contact list nicely organized with tags, groups, and all the information you need to target the perfect client? Great! ;)

If you have a “General Interest” list, or a “Facebook Contacts” list and don’t know where the other lists are or where your other customers are, you may need a little help. Karma Marketing + Media offers importing and organization of email contacts within our email marketing services. Think of us as your super excited and fired up intern - ready to get your clients the messages they need to hear. The first step is getting your list organized and ready to work for you.

If you are looking for that little bit of organization and help with your email marketing efforts, give Michael a call to find out how Karma Marketing + Media can support you and your business. (941) 500-4530.

CLICK HERE for more information on Email Marketing plans. 

What Do You Look Like to Your Clients?


Sending out a quick email to highlight a new product or service, share new business hours, or just to inform your clients about something burning seems like a quick to-do you can check off your list before you finish your first cup of coffee tomorrow morning, right? Well, you may want to think again. Open rates and click through rates can vary greatly depending on the overall look/messaging of your email campaign. No time to put the needed thought and effort into that email? You may want to call in the experts.

Karma Marketing + Media creates custom email marketing campaigns that speak to your audience with the right tone, the right words and the right graphics. Email marketing has never been so easy. So…sit back. Sip that coffee. Have a quick conversation with us about the goal of the email and then go about your day. We’ll take care of the rest!

Email Marketing Services with Karma Marketing + Media includes: the set-up of your Constant Contact account, the import and organization of your Constant Contact database, contact exports from web forms to Constant Contact, creative/strategic graphic design, Constant Contact mailings, text to opt-in feature, open/click-rate reporting.

If you are interested in hearing more about Karma Marketing + Media’s email marketing services, give Michael a quick call at (941) 500-4530 and he’ll get you the answers you need. We look forward to making your email marketing plans of your dreams! 

CLICK HERE for more information on Email Marketing Services.

Business Tools We Love: Basecamp

This month the business tool we love is…Basecamp! As our current clients know, Karma Marketing + Media (St Cloud, MN) relies heavily on Basecamp for project management, communication - both internal and external, scheduling, time tracking and much more.

If you’ve logged into your Basecamp profile you’ll notice it looks - new! Basecamp just keeps getting better - and we want our clients to experience and utilize all Basecamp has to offer you. Features you are sure to love include: previewing PDFs, videos and sound files, Files list view, sorting, and more!, Calendar improvements, The official Basecamp Android app, Google Docs, full size images in discussions, and more!
We are sure you will love the added features Basecamp has to offer and the ease of use that comes with the upgrade.

Questions about Basecamp for your business? Great! Give Michael a call and he’ll answer any question you have regarding Basecamp and if it’s the right business tool for your business. Questions about using Basecamp with Karma? Great! Let us know and we’ll be sure to get your questions answered right away.
Read more about Basecamp features and updates here.

Strategic Monthly Marketing Packages


Are you stretched thin trying to run and grow your business? Looking for a solution? Outsourcing your marketing department - or getting a marketing plan - could be the solution for you.

Karma Marketing + Media's (Sarasota, FL) monthly marketing packages are perfect for small to medium-sized companies. We come along-side you and support you where you need it most - communicating with your community.

You need more than HOPE for your marketing / sales efforts. Karma Marketing + Media is your outsourced marketing department. We have over 12 years experience in helping businesses get to the next level by providing quality strategic marketing services. View examples of marketing packages here. Look good to you? It could be time to get more information!

Feel free to connect with Michael (941) 500-4530 or email This email address is being protected from spambots. You need JavaScript enabled to view it..

CLICK HERE for more information on Monthly Marketing plans that will work for you.

Improve the Look of Your Emails

Sarasota Email Marketing

Have you been sending out sub-par looking mass-emails and know that they can look better? Karma Marketing + Media takes your content, polishes it up, and instantly improves your Opens, Clicks, and Conversions.

You've never dreamt that your emails would look so...nice. Click here, or call Michael (941) 500-4530 for more information.

Keep Your Website and Data Safe

Hope isn't enough when it comes to keeping your website and data safe. Ever wonder how hackers get into your website or other online accounts?

Here's what it looks like while it's happening. Take a look at the right column. The hacker is using a program to try automatically try common passwords. You can keep your data safe by using hard to guess passwords.

Example: Use something like: r7$!kngRT# and not dietcoke25

Contact Karma Marketing + Media (941) 500-4530 with questions. 

Is Your Business Plan Based on 'HOPE'?

Hope is not a strategy. A plan is a good place to start. When thinking about your business, are you just 'hoping for the best'? Are your goals based on hope? Is your marketing plan based on hope? Having a polished, planned, and automatically delivered marketing plan is what you need to get to the next level.

Get to the next level by working with an experienced, proven partner like Karma Marketing + Media. Contact Karma today (941) 500-4530 for more information on making a plan for your business. Make 2014 count.

A New Year…New Marketing Opportunities!

A New Year...the same Michael! Starting off the New Year offering you a pineapple - a symbol of warmth, welcome, friendship, and hospitality. 

Did you know that you can cut the top off of a pineapple, stick it in the ground (or pot for you colder climate friends) and it will grow a new pineapple?? Yep, this is proof that it works!

Here's to a year of growing friendships, our friends businesses and marketing efforts, and of course...pineapples! We look forward to working with you in 2014. 

Contact Michael Given to find out how Karma Marketing + Media can help you grow your business (941) 500-4530. 

Monthly Marketing Packages - Working Hard for Your Business

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Being passionate, focused, determined and ready is what Michael does while training for a race or marketing your business. Monthly Marketing Packages work hard for your business...every month. Karma Marketing + Media comes alongside your business and makes you look AWESOME - while you are busy doing what you do. 

What does you need to take your business to the next level for the remainder of 2013? A Facebook presence? Stronger brand recognition? Consistent email marketing campaign? Targeted Google and Facebook Ads? Flyers and posters promoting special events? Karma can do all of that and more. This email address is being protected from spambots. You need JavaScript enabled to view it. to find out how easy it is for you to look AWESOME every month. 

Karma Has A New Address

24Eblast AddressChangeSometime in life things change, like the Karma Marketing + Media address… But never our level of AWESOME. Please take a moment and update your records to reflect the new address: Karma Marketing + Media PO Box 5765 Sarasota, FL 34277. 

Yes the new address in located in Florida. No, we are not breaking up. Yes, you can definitely come visit.

What does the address mean to you? If you want to snail mail something to Karma, you'll want to use the address above to get the fastest response to your request. 

Mail us something - we look forward to hearing from you!


Does Your Website Need a MEOW Look?!

Cat got YOUR website?! Well, you can take it back with a little help. Karma Marketing + Media has been busy the past few months redesigning and refreshing some of our favorite client websites. Is your website one of them? If not, let Michael know you want your website to be included in some redesign AWESOME. It's easier and less painful than you may think - and it goes pretty fast - just like a cat after a mouse (or squirrel). 

How easy is it you ask?! Well, you can start the process right here. Super easy... just like giving cat nip to a cat. Karma will receive your deets regarding what you love and hate about your current website. We will review the sites you want to leave in the dust, and what flashing new features you'd like to include in your redesign. Someone AWESOME from Karma will contact you to finalize a few details and off we go. Karma will get started while you can bask in the sun and purr your way to perfection. 

Sound purrfect? Give Michael a call this week to get on our schedule of AWESOME.

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Scary Websites Can Be Refreshed and Redsesigned with Karma!

Do you have a website that has been scaring you or your potential clients away? It happens to the best of us (it even happened to Karma!). When you are plagued with a outdated, tired, and old website - don't get overwhelmed. It doesn't necessarily mean you have to start from scratch! Karma Marketing + Media works with current and new clients to continuously improve their image through your website as well as other marketing collateral. Refreshing or repolishing your website may be just what you need to take your business to the next level. 

Take a look at your current website and ask yourself? Does it look AWESOME? If the answer is no, call Michael for suggestions on how to polish that site and make it sparkle for potential and future clients to experience. A new and improved website is right around the corner...don't be scared!

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How Do YOU Juggle Your Marketing?

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Karma offers you a hand in keeping everything in motion. We can bring motion to your marketing plan or jump in and keep your plan in motion.

That being said - print marketing materials are a great way to strengthen your brand (and juggling act). From St. Cloud, MN to Sarasota, FL (and everywhere in between) businesses can benefit from the use of print materials. Whether announcing a new product or service, or staying top of mind, print can be a smart consideration for your business.

Print Marketing Materials to consider: Postcards, Brochures, Business cards, Newsletters, Posters, Tradeshow Panels, Rack cards, Letterhead, Billboards and more.

Go Postal with Karma!

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Did you know Karma creates professionally designed and printed postcards?! Karma is more than web design, and postcards are a great way to reach new and current customers (on top of your AWESOME website).

Do you have something exciting to share about your business or brand? Do you have a new promotion or product you'd like to announce? Consider an oversized postcard - it's a inexpensive tool that is sometimes under utilized. Strengthen your brand by sending St. Cloud, MN or Sarasota, FL a large, colorful, bold statement about your business.

Custom Tradeshow Panels for Your Booth - St Cloud, MN

Tradeshow season is upon us! As you plan and prep for your upcoming tradeshows - if you find yourself looking for custom tradeshow panels - bring some good Karma into your booth for stronger brand recognition. Professionally designed and printed tradeshow panels take your business to the next level and really make you stand out in a sea of booths. Make your business (and brand) larger than life with a marketing piece that can be used time and time again. Karma designs custom tradeshow displays with bold graphics and imagery, attracting visitors to your tradeshow booth.

Unique Restaurant Website Design for Blu' Island Bistro - Venice, FL

Karma is pleased to announce the launch of Blu' Island Bistro website - a unique dining experience in Venice, Florida. This website matches the feel and flavor of the restaurant, while being clean and simple. The food speaks for itself (it is really delicious!) - beyond that easy navigation, menu viewing, and search engine optimization topped it all off. 

If you live around Venice, Florida or are ever visiting - Karma recommends visiting Blu' Island Bistro for the AWESOME food and atmosphere.


Thank you for your interest in Karma Marketing + Media, your full-service Sarasota website design & virtual marketing company.

Sarasota/Venice AREA

(941) 500-4530