Content Strategy - Do You Have One?

Mar03_Inspirational“Content Strategy” has become a buzz phrase in our industry. It’s what all the cool kids are talking about with their clients. Don’t get us wrong…we’ve been talking a lot to our new clients and current clients about their content strategy.

The truth is - traditionally websites have been a digital dumping ground for content. Meaning - everything you have ever written, gathered, thought, heard, said has made it to a page on your website - somewhere.

But the question is and should be - Is that content achieving any of your goals? Is it providing a solution to your client? If the answer is no - it may be time for a change.

    If you are sitting down to take a serious look at the content on your website, consider:
  • What does your client need/expect from you?
  • What is the purpose of the content?
  • Who is the content for?

Make sure you are providing clarity, being a solution to their problem, informing them of buying decisions, and directing change - whatever that change means to your business.

If you start there - the whole idea of “content strategy” can work for your business, no matter the size.

A Website Company That Does What They Say They’ll Do?


In a time of virtual…well, everything, it’s easy to get caught up in hiring an online company to quickly and cheaply knock out your latest website project or marketing effort. We all have budgets and timelines we are trying to meet - and let’s face it, there are not enough hours in the day sometimes. Hiring overseas or from a sourced site may seem like a good idea at the time. You may have success and get what you want. You may be able to communicate with the person/team working on your project. You may hear back from them…. you may not.

Karma Marketing + Media has over 12 years experience in helping businesses get to the next level by providing quality strategic marketing services. We have been in the business and will continue to be in the business. We call you back. We return your emails. We do what we say we are going to do. We truly care about your business and your success. Truly.

If you’ve had a failed experience with an online marketing/web company, and need someone to pick up where they left off (or pick up the pieces) and make your project a reality - give us a call. We are more than happy to jump in and get you back to a good place.

Karma Marketing + Media Gets the Definition Fit Website into Shape


Definition Fit, top Sarasota gym and fitness center, teamed up with Karma Marketing + Media, the experts in bringing your online presence to the next level. Definition Fit may be the hottest place for fitness and weight training, but Karma Marketing + Media was brought in to do the heavy lifting - punching up the Def Fit brand and get the blood really pumping!

The new, redesigned, responsive website formats nicely to any tablet or smart device. With the click of a button, you can sign up for classes, schedule a time to meet a trainer, or call. This colorful, user-friendly website gives a fantastic overview of the entire facility and all its staff members.

Karma Marketing and Media got the Definition Fit website into shape. Now Definition Fit will help shape your new look!

Definition Fit is located in downtown Sarasota, and the new web address is Check them out!

Michael Given Weighs in on Selfies as Passwords

Michael Given recently sat down with Sarasota’s own Joes Panek with "What’s Up, Joey?” to discuss the future of selfies as passwords. What does Michael Given and Kim Kardashian have in common?! Why, selfies! of course.

The future of digital security may be facial recognition technology - is it for you? Selfies may be the new password - what do you think about that? You maybe saying - this isn’t for me. But as Michael points out, Facebook is already using this technology. So, it looks like it’s here to stay.

The bottom line is… “Selfies are back!”

How Does Karma Help Me Grow My Business, Make More Money and Allow Me More Free Time?


Karma Marketing + Media connects with you monthly to determine what’s happening with your business. As a business owner, manager, or company leader, you're always looking toward something!

We just need to talk about what that is:

  • a company vision
  • a new product
  • new services or offerings

Perhaps your business follows a seasonal calendar, or functions around calendar holidays.

  • What is coming up for you?
  • What excites you?
  • What do you want potential clients to know about you?
  • Tell us what put you on the map!

We can all agree the economy is getting better. We’re all getting more business. We’re all getting busier. But the truth is, we all need to take a breath and think about our own business, and be able to communicate that to our outsource marketing department. That's where we come in!

If you are ready to take that breath and think about the growth of your business, give me a call (941) 500-4530. You’ll find out how we can help you make more money and have more free time! (who doesn’t want that?!)

Website Testimonials Done Right


If you’ve worked with us, you know we always try to pull those fantastic testimonials you have from your clients out of you. "Testimonials can be very powerful for helping to establish trust and encouraging visitors to buy, sign up, fill out a form, or take whatever action you are after.” (Source: Vandelay Design)

There are so many ways to display website testimonials on your site - how do you display them on your site? Hopefully you’ll see some creative ways to utilize the power of testimonials on a website. Click Here to see "16 Awesome Examples of Website Testimonials Done Right!"

“If Evernote Was a Person, I’d Give it a Hug"


Our feature of the month is our beloved app: Evernote. Evernote has the ability to change how you do business - really it does! In this article, Evernote teaches you how to “Achieve Your Most Successful Year Yet”…who doesn’t want that?! If you do not know how to get the most out of Evernote, make sure you read the article, it’s full of great tips.

Although everyone on team Karma uses Evernote differently, we all recognize the power of the tool. In a digital world, what’s better than an app that’s able to “store ideas, notes, web clips, receipts, recipes, important documents, event details, and more.” It’s so true - "using Evernote on every device and it’s a tool that is flexible and incredibly powerful to use as to structure all your goals this year."

Don’t give up on those 2015 goals yet. There is still time to get organized, get focused, and win (using Evernote).

Responsive Logos - Does Making Over Your Logo Make Sense?


We know responsive websites are here to stay - if your website is not responsive, you need to think about getting it there. But lately, we’ve been hearing more and more about responsive logos. What is a responsive logo, you ask? Well, much like a responsive website, the responsive logo reformats to the device it is being viewed on. You can see some great examples of well known brands using responsive logo design here.

But is it for your business? Your established logo? Does your business have to be an established brand or can a start up get away with this new trend? When does responsive logo design come into play?

Whether you are on board to makeover your logo, make it responsive, or just recognize how it looks on various devices - responsiveness is here to stay. To answer some of the questions asked above, it makes sense to think about your logo - the “mark” of your business. Can it be legible and easily identified on a smartphone? Does it lose some of its identity when sized below 2”? Is your current and future audience making buying decisions on tablets and smart devices? (The answer to this last question is, YES!)

When considering a responsive logo, remember - your logo is the pillar of your brand. Having a family of logos in your arsenal to strengthen your brand is always a good idea. Make sure you are in control of what your audience sees and how they see it. It’s easier than you think - and a responsive logo might be a good place to start.

Website Changes and Email Marketing - Are You Being Strategic About Your Efforts?

Sarasota Website Changes and Sarasota Email Marketing

Are you sending email messages out to your clients, guests, and prospects? Are they representing your business in the way you would like them to?

We stepped in to help one of our friends in Venice, FL and below is what he had to say:

"Yep, I tossed out a firecracker and then you come along an toss out a grenade! looks awesome. I know.....awesome is what you do. Thanks for the great work.“ Karie Daniels, Cool Breeze Boat Rentals

We understand that marketing your business might not be your favorite thing. But it IS ours!

If you just don’t have time or the tools to make the changes you want to make to your website or email marketing, give Karma Marketing + Media a call.

Contact Michael Given (941) 500-4530 to hear how Karma Marketing + Media can support your efforts and create a strategic plan that meets your business goals and supports your marketing efforts.


Monthly Marketing System - Does It Make Sense for Your Business?

Monthly Marketing System

If you are sitting there thinking to yourself, "How do I create content that will help me grow my business, make more money and allow me to have more free time?” Then the Karma Marketing + Media monthly marketing system is right for you.

How does it work? Karma Marketing + Media connects with you monthly to determine what’s happening with your business? As a business owner, manager, or company leader, you have to be looking toward something. We just need to talk about what that is - maybe it’s something like a company vision, a soft spot in your business cycle that needs to be fixed, a new product, new service/offerings. Maybe you are a business that follows a seasonal calendar - or functions around calendar holidays. What is coming up for you? What excites you? And what do you want future/potential clients to know about you? There’s something happening and we'll get to the bottom of things.

We all can agree the economy is getting better. We’re all getting more business. We’re all getting busier. But the truth is we all need to take a breath and think about our own business, and be able to communicate that to your virtual marketing department, which is us.

We want you to be successful. Really successful. Start 2015 off right and begin the marketing system that will change the direction of the business. Michael Given (941) 500-4530 for details or more information how how a Monthly Marketing Package can change your business and free up some of your valuable time.


Start Your New Year with A New Website Look


Our friend Walter Bond talks about the importance of an “Off-Season”. Do you and your business have one?! Do you work ON your business and not IN your business? Ever? It’s hard to do - even here at Karma Marketing + Media, we find ourselves enthralled with our clients' marketing goals, their hopes/dreams for growth in their business and sometimes forget to focus on Karma Marketing + Media. So, don't forget that it is important to take that time and focus within.

Karma Marketing + Media has redesigned and refreshed some of our favorite client websites in 2014. Does your website need to be redesigned? Just polished up? It's easier and less painful than you may think.

How easy is it you ask?! Well, you can start the process right here. Karma Marketing + Media will connect with you and review what you love and hate about your current website. We will discuss/research the sites you want to leave in the dust, and what flashy new features you'd like to include in your redesign. One of our team members will contact you to finalize a few details and off we go. Karma will get started while you do your thing - getting your business where you want it to be…faster.

Call Michael Given (941) 500-4530 to discuss how you would like to see your website brought into the New Year. It’s easy. It’s painless. It’s going to be just what you need to kick off 2015.

Karma Block Hours - Why Would You Need Them?


Great question! Do you want access to a Graphic Designer? A Copy-righter? A Website Developer? A Social Media Expert? One-on-one time with Michael Given? Karma Marketing + Media Block Hours can be used for any and all combinations of the above Karma experts. Maybe you don’t know what you need - that’s ok too. Purchase the Block Hours now and use them any time in the future.

Monthly Marketing System members - Block Hours are used in combination of the plan to enhance our marketing efforts.

If you need more hours than my plan allows for custom graphics, further web development, etc. we suggest purchasing and utilizing some block hours. We’ve had some pretty decent success with just ten hour packages of block hours or twenty hour packages that can get used above and beyond the marketing plan, or the monthly marketing packages. So let’s say you’re on the $750 plan, but you want some additional website changes. Well then that ten hours that you have pre-purchased can just be used for whatever it is you need done with the website.

Block Hours can be used in situations where more print or product related artwork is desired as well. Utilizing Block Hours for access to your own graphic designer (graphic design services) - may not be in the plan that you've chosen, so Block Hours supplement the artwork time. This also works for any types of services that aren’t in the plan that you initially selected.

If you would like to make some small (or not so small) changes to your website, marketing, logo, social media voice - then purchase Karma Block Hours and let us take care of the rest.

Block Hours are purchased in blocks of 10 hours. Now until January 15, 2015, Karma Block Hours will be only $90 per hour! Purchase your Block Hours today and be ready to hit the ground running in 2015. Call Michael Given (941) 500-4530 for details or to reserve your hours.

The American Institute of Nondestructive Testing featured on The Blaze

Our friends over at The American Institute of Nondestructive Testing (AINDT) - Baxter, MN - were featured on The Blaze recently!

The American Institute of Nondestructive Testing (Baxter, MN) offers the "Nondestructive Testing Technologies" certificate program. If a career in Nondestructive Testing is for you, they offer the most affordable, direct training program to start a great career.
Here's what President, Don Booth, at the American Institute of Nondestructive Testing has to say about Karma Marketing + Media:

"I use Karma Marketing for my business, and they are a fantastic resource. Great results, excellent customer service, and they truly listen to what I am trying to accomplish for my business.”

Walter Bond Goes to the Next Level with a New Website

Long time client and friend of Karma Marketing + Media Walter Bond ranks in the top 60 Motivational Speakers in the World. Congratulations and much-deserved Walter! Walter is clearly on fire and taking his game to the top - he did it in the NBA and now in the Motivational Speaking industry.

Karma Marketing + Media came along side Walter Bond and his team to revamp his website to better reflect his brand, his personality, and his organization. The result is a more modern, more interactive, and more content rich site that allows Walter’s community to receive TONS of content relevant to their lives - whether professional or personal. From podcasts, to audio downloads, to blog posts and everything in between - Karma Marketing + Media is proud to support Walter’s climb to the top. One of the quotes we love from Walter “Your peak is waiting for you to rise up to it.” Make sure you subscribe to Walter’s motivational content - it’ll change how you do business and life.

Here’s what Walter Bond has to say about Karma Marketing + Media:
"We have worked with Karma for at least 8 years now and time has flown by. I see Michael and his team as an extension of my office. I was just named one of the top speakers in the business and Karma has played a huge role in our business development."

Check out the photo of Walter & Michael in Tampa after Walter Bond captivated a crowd from AIG.

New Website Sets The Tone/Mood for Customer Focused Organization

Sunburst Memorials have been preserving memories in granite since 1917. This company knows quality, tradition, tone, quality, and technology to the core. When Sunburst Memorials joined Karma Marketing + Media in revamping their website, it was a natural fit.

Sunburst Memorial's focus is and has always been their customers. The importance of the right tone, the right mood, and the right imagery for their new website really shows the depth of caring the company has for each of customer they serve.

Every detail of the new website was created around Sunburst Memorials' target audience and their current customer base. The size of the text, the navigation, the imagery, the usability of the site - was thought through with care.

Visit the Sunburst Memorials new website and keep them in mind when considering a granite purchase - whether a memorial for a loved one, or granite counter-tops for your kitchen, bath, or office. They truly care about each of their customers and keep your best interest at heart. What a great company!

Here’s what Steve from Desch Paine Memorials (a Sunburst Memorial location) has to say about Karma Marketing + Media:

"The Sunburst website is SO MUCH BETTER than it was before […]. Kudos to all involved and this will help improve our image and help sales too as we now have a new, more modern look for those families that like to use the Internet.

Thank you for doing that [creating an improved website] for the team and the company. Money well spent and money that should return to us many times over in the future. Probably wish this would have been done sooner.

You have certainly given us many fine tools to aid us in selling - beautiful new brochure, Monuvision, updated websites, etc. Now it is up to all sales people and staff to use it.” Steve Irwin, Desch Paine Memorials.

Fall is a GREAT Time to Cleanup Your Website

Do you have a business website that needs some updating? Most of us do. It's important that your website stays current. You will lose Google ranking if your website is in auto-pilot mode and hasn't been updated in months / years.

Fall is a GREAT time to do some cleanup around the house - and in your business. If your website or marketing needs a polishing or entire overhaul, then please contact me at 941-500-4530 or This email address is being protected from spambots. You need JavaScript enabled to view it..

A fresh website shows that you care about your business. You do care about your business, don’t you? There is always room for improvement when it comes to your website, and we can help. Call Michael at 941-500-4530 for your Free Website Review. Let Karma help your website look better and work for you.

FREE Facebook Page / Header for Your Business

Having a Facebook presence for your business is important for getting the word out about new products, new services, events happening at your business and more. Facebook is free for your business to market to your audience - why wouldn’t you take advantage of that?

There is no magic bullet for marketing, but having a great looking and current Facebook page creates interest, engagement, and new business.

Don't have a Facebook Page for your business? You need one. Have a Facebook Page, but haven't touched it in months? It needs to be freshened. We can help you. For FREE.

Click this link and we will help you set up your page for FREE.

Fill out the form and Michael himself will be in contact with you shortly to hear more about your business and to get started on your Facebook page / Facebook cover photo. Only the first 15 inquiries will be accepted, so act quickly. We’d hate for your business to be left in the dust on Facebook. It’s an easy, quick, no brainer tool you should be using for your business.

Resort Marketing - Secret Tip for Growing Your Resort Facebook Audience

Facebook Photo Contests. That’s right. It doesn’t always have to be complicated and cost a lot of money - sometimes good quality photos and a creative “prize” can take your resort’s Facebook page to the next level.

How does it work? With our help, you can create photo contests that let fans submit photos and vote for their favorites. Facebook Photo Contests work great for resorts - engaging guests who have stayed with the resort before, as well as guests who have an interest in staying on your property in the future. Who doesn’t love looking at beautiful vacation photos and dreaming/planning your next getaway?! What is the benefit of a Facebook Photo Contest for your Resort / Condo Association?

- Builds Community
- Creates Engagement
- Grows Awareness

Facebook Photo Contests allow the audience an opportunity to contribute to your resort or condo. This allows guests to feel engaged and to be a part of the community.

Products We Love - The Selfie Stick!

Sarasota Website Design
Sarasota Website Design - Sarasota Marketing CompanyThe perfect selfie - every time! I just got back from a wonderful and trip to Spain Portugal. The food, wine, people, and sights were all amazing.

We were away for 11 days and went to Madrid, Toledo, Granada, Seville, Lisbon, and Sintra. This was a full schedule, but I learned to have great tapas / wine and then burn it all off while seeing palaces, castles, and cathedrals.

The best purchase while on the trip? I call it the "Selfie Stick". These must be big in Japan because every group had them and I knew that one must be mine. Stat.

So, the best part about the Selfie Stick (as I call it) is two things:

When people see you using it, they laugh and give the you the "really?" look.

Next they say, "Where can I get one?!"

These photos were taken in Sintra. It was a Saturday morning and all the classic motorcycle dudes were there. My favorite was the Indian Motorcycle.

You can get a "Selfie Stick" on the cheap from Amazon right here. Connects via Bluetooth.

One Important Secret to Growing Your Email List


As the owner of your business, you strive daily toward increased leads and sales. If you’ve been looking for a way to easily grow your list, text to opt-in is a no brain tool you should be utilizing.

How does it work? If you have Constant Contact, you’re almost there! Just a few quick steps and you’ll be on your way to getting more qualified leads wanting to know more about your business/services.

If you aren’t yet a Constant Contact subscriber, you can try it free for 60 days here. Set up of Constant Contact is included in our packages.

Text to opt-in is a very easy and successful feature every business should have implemented and be using freely. Everyone has a mobile device and relies heavily on it - why shouldn’t you?


Thank you for your interest in Karma Marketing + Media, your full-service Sarasota website design & virtual marketing company.

Sarasota/Venice AREA

(941) 500-4530