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Many Happy Returns

Many Happy ReturnsKarma Marketing + Media knows that you get out of your small business what you put into it. That’s why our proven monthly marketing packages give you all the tools you need to get many happy returns on your investment. Our 3-tiered package system is designed to offer the level of marketing your small business needs. All packages come with marketing consulting and email/social media marketing. We also offer website design and development with optional extras rotating headers, browser testing, and lead-generating popups. Other additional services are SEO (Search Engine Optimization), Google Adwords, Facebook ads, and graphic design. Karma Marketing + Media's monthly marketing packages offer a complete suite of services to address all your small business marketing needs. Contact Karma today and be on your way to many more happy returns. We look forward to speaking with you!

A Leg Up

A Leg UpLet's face it, small businesses are the backbone of our country. They need all the help they can get to stay on top of things and compete with bigger companies. Karma Marketing + Media has all the tools to give your small business a leg up in this industry. Our proven marketing packages come int 3 different levels, depending on your needs. From marketing consulting to email and social media marketing, Karma Marketing + Media has you covered. We also do website design and development, if you need a boost in your online presence...and who doesn't? A new look refreshes not only your website, it draws in new business, and maintains interest from current clients. Contact Karma Marketing + Media today and discover how to take your small business to the next level!

Venice & Sarasota Home Staging - A New Website!

Sarasota Website Company

Just because you have a small business, doesn’t mean you have to settle for less than a great online presence! Karma Marketing + Media specializes in your specialties, including targeting your location-specific keyword phrases. Niche markets aren't complicated, they just need the right direction! Trust the knowledge and experience of Karma Marketing + Media to focus on your business, your business model, and your desired client base. We tailor your website and SEO to your best advantage, maximizing results no matter how specific your criteria. Karma recently assisted a new client, Your To Do List Services, for just such purposes. Call Karma today and discover how profitable it is when we focus on you!

Revitalize Your Look

St Cloud Website Redesign

We at Karma Marketing + Media know that your business website is your home base. Just like a real home, sometimes you need to update and revitalize your appearance to fortify for the future. A new look for your website attracts new business, streamlines SEO, and gives your website that extra WOW factor. Karma recently redesigned a website for our clients Tony's Lifetime Exteriors. Same great business, fresh new website! Karma was happy to help Tony's put their best face forward and revitalize their website. Karma Marketing + Media isn't just about the look of your business, it's about your brand and maximizing that brand across all possible platforms. Call Karma today and discover what we can do for YOUR brand.

SEO Focused

SEO Optimized Website

Sometimes your business just needs a refreshed web presence to attract new business. Trust the expert team at Karma Marketing + Media to take your small business to new heights. We recently launched a new website for EMS Consulting. Utilizing our specialist SEO-focused knowledge, Karma targeted their location-specific hubs and they are already ranking very well for location-specific keywords. This is one of Michael's specialties and he has been successful with it for years. Call Karma Marketing + Media today and discover what expert advice and refurbishing can do for your business!

New Website Launched!

St Cloud Construction Website

Karma Marketing + Media is very pleased to welcome another satisfied new customer, Arnzen Construction! Arnzen was looking for a whole new website design, and that is one of our specialties at Karma. Here is what Ali of Arnzen had to say:

"We were very happy with the outcome of our new website created by Karma Marketing + Media. Stacy was extremely accommodating with any changes we had, and very easy to work with. Both Stacy and Michael took time out of their schedules to visit us at our business to find out what we were all about. Great team to work with, and I would definitely recommend them to others."

Boosting your business is what we do. Call Karma Marketing + Media today and find out how to take your business to the next level.

Ahead of the Curve

Sarasota Google Expanded Text Ads

At Karma Marketing + Media, we like to stay ahead of the curve. What this means for your business is staying one step ahead of the competition. One of these ways is with new Google Expanded Ads. These ads allow for dual 30-character headlines, as well as up to 80 characters of expanded text. Beta demonstrated up to 20% better CTRs. Karma strongly recommends you start rolling out these powerful Google Expanded Ads now, and take advantage of the period before your rivals catch up. Call Karma today and find out how to keep your business ahead of the curve.

We Will Filter, Spam I Am

Sarasota Spam Filter Management

Spam is always a nuisance when it comes to your web presence. Those pesky spam bots not only clutter up your website, but ruin your Google analytics data, and who needs that? Karma Marketing + Media will help you take additional steps to filter out spam and protect not only your analytics but potential Malware. We've helped many of our existing clients, and we can help you, too! Call Karma Marketing + Media today and find out how we can win the battle against spam.

Analyze This

Sarasota Google Analytics

Business owners know that one of the most important considerations is your presence on Google. That's why a key component of Karma Marketing + Media is analyzing your website periodically for load time, user-friendliness, and SEO. Raise your quality scores, reduce your bounce rates, and improve your ROI. Karma offers helpful suggestions such as making your button larger for a better mobile experience, to a clearer call to action, to adding a lead-generating form. Want to start over from scratch? Karma Marketing + Media will come up with a fresh, bold new look that will get your business booming. Call Michael Given at Karma today at (941) 500-4530 and let us know how we can help!

Do You Have a Website Maintenance Plan?

May09_InspirationalWebsite maintenance plan - it seems like an unneeded expense sometimes. But, think about it like insurance. Of course you have insurance, you have insurance on everything that is important to you. If you went to work tomorrow morning and you didn’t have a website - would that be ok? What would you do? Who would you call?

If you don’t have a website maintenance plan here are 4 reasons why you should consider one.

  1. Security Updates
  2. Good User Experience
  3. Potential Sales Impact
  4. Long Term Cost Savings

Your website and your business deserves to be up and running and representing you to the fullest extent. Don’t let your website go and be vulnerable - it just isn’t necessary. Give us a call to find out how a maintenance plan can allow you peace of mind and lower your risk of something major going wrong. No one want that. :)

So…You Want People to Share Your Post?

b2ap3_thumbnail_May08_Inspirational.jpgAre your posts authentic and have personality? Would you share your own post? Do you?! You know you need to be original. How do you do that? You have to have your own voice - not copying the voice of your competitor.

The world or marketing with content is difficult. Standing out can feel impossible. Mark Schaefer talks about creating more, better, and optimized content.

Mark says people share content primarily for three reasons. They share:

  1. As an act of generosity or kindness to inform or help people.
  2. As an expression of their own identity.
  3. Because they love the brand so much, they share the content no matter what it is, because it’s about the emotional connection. (This reason has nothing to do with content and everything to do with the person or the brand that wrote it.)

How do you make content more shareable?
Remember why people share. Think about why you share something. Do you think it’s funny, insightful, inspirational, adds value to your life?

Let us know what content you’ve created that has really gotten your business traction on social media. We’d love to talk to you about it!

Great Customer Service…It’s More Important Than You Think

b2ap3_thumbnail_May05_Inspirational.jpg

The Karma Marketing + Media team is constant talking about the importance of Customer Service and how greatly a business can be impacted by customer service - good or bad.

In this article they start out asking if your customers are on social media. Well…of course they are! You should be leveraging social media to really get a solid handle on how your business is perceived based on your customer service.

You can find out how to provide great customer service - it’s not rocket science. In the article, the tips are good - make a good plan, follow your plan, train your staff (TRAIN YOUR STAFF!), and address complaints - and you’ll be winning in the customer service arena.

Don’t ignore what people are saying about you. Don’t brush it under the rug or look the other way - that is a mistake your business will have a hard time recovering from.

We want to hear from you! What do you think about working with Karma Marketing + Media? How has your experience been? We know working on a new website, or consistently having a solid marketing plan can be painful (sarcasm), but we want you to look (and be) awesome! Give Michael a call when you have time and let him know how we are doing!

Are Any of Your Customers Searching for You on Mobile Devices?

May02_GoogleVibes

By some estimates, more than 60 percent of all Google searches are now performed on mobile devices, so it makes sense that Google wants to capitalize on this traffic and ensure the best possible experience for its users."

Although we are not sure what the full impact of the Google “mobilegeddon” changes will be, one thing is learn. Companies who focus on mobile users WILL be rewarded with more visibility from Google.

It’s safe to say, if you are not considering making your online business experience mobile friendly, you will notice a significant decrease in search visibility - if you haven’t already.

If you have any questions or want to connect by phone, please feel free to schedule a call by clicking this link. It's pretty sweet. :)
meetme.so/karmamarketing

All the best to you and let's talk at your convenience!

"Mobilegeddon”… Are You Ignoring It?

May03_ResponsiveWebsite

"Mobilegeddon" hit April 21st, 2015. If your website wasn't mobile friendly on that day, you have lost search engine ranking. Period. Who wants that?!

Your website needs to clear the checklist in the following link:
https://www.google.com/webmasters/tools/mobile-friendly/

"But my website users probably don't use a mobile device to view my website."
That doesn't matter any more because Google has decided that mobile is everything.

As you can see, there are probably some resources that are being blocked which you'll are being penalized for. We can take care of this for you to be sure that the resources are no longer being blocked.

If you have any questions or want to connect by phone, please feel free to schedule a call by clicking this link. It's pretty sweet. :)
meetme.so/karmamarketing

All the best to you and let's talk at your convenience!

Compounding Meds Online - It's Effective & Easy (and looks great!)

CompoundingMeds_WebsiteDesign

Recently, Karma Marketing + Media launched a new online pharmacy website - Compounding Meds Online.

Not sure what "compounding medicine" is? Compounding has been part of healthcare since the origins of pharmacy, and is widely used today in all areas of the industry, from hospitals to nuclear medicine. Over the last few decades, compounding's resurgence has benefited largely from advances in technology, quality control and research methodology.

The Compounding Meds Online website features clear, easy to understand content, FAQs, a HIPAA compliant referral form and more.

Congratulations Compounding Meds Online on your new website. Offering electronic submission of referral forms will certainly take your patient experience to the next level!

WEBSITE DESIGN + DEVELOPMENT

Apr02_Website

With over 12 years of experience in building great looking, search engine optimized, business-class websites, Karma Marketing + Media knows the steps it takes to get your web site up and running quickly.

At Karma Marketing + Media we provide several web related services and believe that you should only have to make one call for all your digital needs. From website hosting to domain transfers and registration, traffic source reporting, and website content management, we'll be there every step of the way.

Karma Marketing + Media come along side your business and create a great looking and functioning website you will be proud of.

Take a look at some of our recently launched projects here.

If your website could use a refresh, call Michael Given (941) 500-4530 to find out what it would take to get your website looking great, functioning great, and doing the heavy lifting for your business.

Latest News Headlines - What Should Yours Say?

Apr07_Inspirational

Are people reading your headlines in your latest news / blog? How can you be sure? You want a great headline that really captures your audience - that's what we all want!

In this article David Ogilvy famously said, “On average, only 1 out of 5 readers gets beyond your headline.” Make sure your article solves a problem for your audience. What does your audience need? What problem are you addressing? One of the keys to a great latest news post is creating content that achieves a goal.

Need some direction? Not sure where to start? Don't know what to talk about? On our monthly marketing system calls we always start with your customer questions. It's so important. Listening to your customer can make or break the future direction of your company/organization. Give your audience the answers they are looking for. "In other words, 'They ask, you answer.'"

If you find yourself needing help getting your latest news feed off the ground or want someone to help maintain your blog providing insightful content that makes sense and speaks to your audience, connect with Michael Given (941) 500-4530.

Source: http://www.socialmediaexaminer.com/how-to-craft-headlines-that-draw-people-to-your-content/?utm_source=Newsletter&utm_medium=NewsletterIssue&utm_campaign=New

Logo Design - What You Need to Know

Apr03_Inspirational

Karma Marketing + Media (Sarasota, FL) has had a lot of inquiries when it comes to refreshing logos or creating a brand new logo lately. Yay! People just don’t know where to begin. What should your brand “look” like? What best conveys your mission and/or strategy? What questions should you ask?

They come to Karma because, well, they want to look awesome. And we make it easy for that to happen. So...where to start? We've broken it down to a few key questions that really get to the heart of creating the brand you will be proud of. Consider answering some of the questions - either out loud or in your head - and get your head around the direction of your brand.

  • What logos speak to you (for each business)?
  • What do you look for in a logo?
  • What color(s) do you feel best represent your brand(s)?
  • Where would your logo be used most?
  • Who are some of your top "competitors"?
  • Do you feel the symbols provided best represent your brand? Are there other symbols you have considered?

Want a more in-depth look at the process of designing a logo? Take a look at this article (Source: http://www.graphicdesignblender.com/55-questions-to-ask-when-designing-a-logo?mc_cid=86d026330d&mc_eid=0de583223d) for 55+ Questions to Ask When Designing a Logo. Broken into 5 categories: company/organization questions, branding questions, design preferences, target audience, budgets & proofing - you'll get a clear picture of what you want, what you need to communicate, and how to end up with a logo you can be more than proud of.

We wish you a solid brand identity that clearly represents you and your organization. If you have questions or would like more information on logo design, give Michael Given a call (941) 500-4530.

“Community Engagement” Are YOU Engaged?

Mar10_InspirationalWe’ve heard the term “Community Engagement” thrown around in meetings when discussing business goals with clients. But what are you saying…and more importantly what are you planning on DOING when your community does engage?

If the answer is, nothing - beware. Everyone wants a positive reputation among their “community” whatever that means to the individual business. From Facebook friends, to bloggers, to retweets - we all want to get the most out of every piece of content - including have our community share/like/comment on the content. And that may be what is meant by “community engagement”.

But, what happens when you don’t engage back? What happens when you get the comments, likes, shares and then…crickets? What does that do to your reputation and brand?

People quickly can feel when there is a disconnect between them and a brand they love. Make sure you have a clear strategy for engaging with your community yourself. People quickly feel let down by a brand (or person) if they are not responding (or engaging) with them in conversation - on any platform. It cheapens their interaction with you and often times leaves them looking elsewhere where they feel more valued.

Do yourself a favor - sit down and create a clear strategy/plan for your part of the relationship. How can you nurture your clients and future clients - how can you add value to their experience and respond in a way that accurately reflects your brand?

Your online presence means a lot to the future of your business. Take the time to invest in your strategy - invest in your business. Develop that positive reputation with your audience…and then continue to nurture it.

Content Strategy - Do You Have One?

Mar03_Inspirational“Content Strategy” has become a buzz phrase in our industry. It’s what all the cool kids are talking about with their clients. Don’t get us wrong…we’ve been talking a lot to our new clients and current clients about their content strategy.

The truth is - traditionally websites have been a digital dumping ground for content. Meaning - everything you have ever written, gathered, thought, heard, said has made it to a page on your website - somewhere.

But the question is and should be - Is that content achieving any of your goals? Is it providing a solution to your client? If the answer is no - it may be time for a change.

    If you are sitting down to take a serious look at the content on your website, consider:
  • What does your client need/expect from you?
  • What is the purpose of the content?
  • Who is the content for?

Make sure you are providing clarity, being a solution to their problem, informing them of buying decisions, and directing change - whatever that change means to your business.

If you start there - the whole idea of “content strategy” can work for your business, no matter the size.

CONTACT KARMA
MARKETING + MEDIA

Thank you for your interest in Karma Marketing + Media, your full-service Sarasota website design & virtual marketing company.

Sarasota/Venice AREA

(941) 500-4530