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Drive Reviews: How Sarasota Lawyers Can Protect Their Online Reputation

Drive Reviews: How Lawyers Can Protect Their Online Reputation

The internet has changed the way we conduct business. 97% of consumers now use the internet to find local businesses.

Consumers aren't just using the internet to find a local business, they're also using the internet to find out if that business is the right one for them. And it doesn't matter if you own a Sarasota restaurant, are a Sarasota plumber, or you're a Sarasota lawyer.

If you're in business, you should also be in the business of online presence management. What people say about your Sarasota law firm can literally mean the difference between success and failure.

To help you make the most of your web presence management, here are a few steps you can take to help protect yourself.

Online Presence Management Starts Googling Yourself

Personal reputation management can't begin unless you know what's being said about you online. Begin by performing a Google search on your name and your business name.

Then set up a Google Alert so that you can keep track of the reputations of yourself, your business, and even anyone related to your business. This way, if something great shows up, you can use it to your advantage as soon as possible.

And if it's bad news, you can act quickly to ensure your brand and reputation don't take huge hits.

Encourage Positive Online Engagement

You have more control over your Sarasota web presence than you know. Especially since you're a Sarasota attorney.

Your clients hire you because you have the expertise they lack on specific issues of the law. By educating your clients and providing them solutions online you have the ability to help them see you as the right choice when they need representation.

Start a blog and write about how and why you can equip your clients with the legal solutions they need. Get on social media and start sharing your legal expertise. Join online forums where you can share your expert advice.

This way, you're empowering your clients with exactly what you want them to say about their case and your service.

How to Use Negative and Positive Reviews to Your Advantage

Let's face it, every business has at least one or two negative reviews. It's just a fact of life.

The trick is knowing what to do when a negative review pops up. When handled well, it can actually work in your favor.

When one does come up, don't react right away. Instead, allow yourself some time to process what was said and think about how you want to handle it. Getting angry and responding negatively will only make you look bad.

See if there are ways you can improve the way you do business based on what they're sharing with you. Then, respond to the customer so that everyone can see that you're doing what you can to resolve the issue.

If it's a good review, you can use these to your advantage. Share them on your website. Use them on social media.

And remember, the more positive reviews you have, the less of a big deal a few negative ones will be. Don't be afraid to ask your clients for reviews.

Get Help

Online presence management should be a part of your business but it shouldn't take up all your time. Instead, get help with your marketing and branding from experts.

We can help. Our site has tons of great marketing tips and tools to help you succeed. To help you increase your brand awareness and get more clients, keep reading our blog posts.

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Worldwide Restaurant: 5 Reasons Why Your Establishment Needs a Website

Worldwide Restaurant: 5 Reasons Why Your Establishment Needs a Website

With the average small business set to spend around $75,000 this year on digital marketing, it's clear that a web presence is important to lots of businesses.

If you own a restaurant and don't realize why your business needs a website, you must not spend a lot of time shopping on the internet. Anyone who has can tell you that without a web presence, your business might as well not exist at all.

Here are three reasons to set up a website.

1. People Love to Travel

No matter where you are in the world, you need to have a website for your restaurant. Even if you're in the most remote part of the Andes or off a highway in the desert, hungry people need to be able to find you.

As millennials are choosing experiences over objects when it comes to spending, they love to travel. And they love to try new restaurants. When people are on a trip, they're going to look for interesting and exciting restaurants wherever they are. Even if you're located between two interesting points, you never know when travelers will get hungry.

By having a website, you give them the opportunity to check you out as soon as hunger strikes them. They can find you while in transit or add you to their itinerary of travel.

2. The Phone Book Is Dead

No one is going to find you via a phone book anymore. The way people are going to find you is through a search engine. If you don't have a website, people might not know that that you exist at all.

The only option you have to tell your customers where you are and when you're open is via the internet. Thankfully, a website offers you so much more than a phone book ever could. You can list your hours, your location, your menu, and a blurb about your business.

Use the right keywords to even attract some unexpected business to your restaurant.

3. Give People a Taste

Having an internet presence gives you the opportunity to offer visitors a taste of what your restaurant is all about. You can show off images of your best dishes, photos of your interior design, and how big your space is if you rent for special events.

You can even include reviews on your site. If you've been covered by local papers or culinary magazines, you can tell visitors what other people have said. You can link out to those posts for verification.

A website can really sell your restaurant with very little effort.

Understanding Why Your Business Needs a Website Is Important

If you don't understand why your business needs a website, perhaps you're doing just fine without a digital presence. However, as the fastest growing population of people buys a majority of their goods and services online, you need to take your web presence seriously. You could be left in the dust, especially if you want your restaurant to thrive for decades to come.

After you've built your site, check out our guide to start building your content strategy.

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Karma Marketing + Media Launches a New Website for Venice MainStreet

venice website design
The Venice MainStreet website serves as a complete resource for businesses and visitors in Venice, FL, and receives more than 8,000 visitors a month, KarmaMarketingandMedia.com reports.


FOR IMMEDIATE RELEASE

(Sarasota, FL) Karma Marketing + Media announces they have recently completed a new custom WordPress website for Venice MainStreet. The site serves as a complete resource for businesses in Venice, FL and receives more than 8,000 visitors each month. As a result, these businesses obtain extra exposure. Furthermore, the site serves as the main online resource for the Venice, Florida calendar of events.

"We are very proud of the Venice Website Design as it provides businesses with the exposure they need to succeed. Brand visibility is of great importance when it comes to generating new leads, and this site ensures the member businesses obtain this visibility. Thanks to the online business directory, every business that chooses to become a member is promoted along with the events they are hosting," Michael Given, the owner of Karma Marketing + Media, reports.

The Venice web site distributes weekly E-blasts that reach more than 10,000 individuals to promote the events and businesses. Furthermore, there is an online store on the site where visitors can purchase tickets and merchandise. Venice MainStreet remains committed to preserving and enhancing the character, beauty, economic, and community vitality of the historic downtown and this is reflected in the items featured in the store.

"A person can easily visit the store before learning about things to do in and around Venice. Check out annual events, upcoming outdoor activities, and the history of Venice in one visit. Everything a person could want to know about the area may be found on this new website we created. In addition, visitors find information about parking, as any time spent in the area should be focused on the beauty and charm of the businesses, not where to park," Given continues.

Every business is a brand, not simply a business. As a result, the website must reflect the brand. Karma Marketing + Media created this website to reflect the Venice MainStreet brand while still highlighting the brands of the individual members. Members find this benefits them in a variety of ways.

"Our Web Design in Venice services are formulated to ensure our clients get the maximum exposure at all times. For this reason, every site we create emphasizes ease of use while drawing attention to the client. For this reason, we offer additional services, including social media, email marketing, and marketing strategy. Give us a call today and we'll be happy to sit down with you and help you determine how to move your business forward," Given states.

About Karma Marketing + Media:

Karma Marketing + Media is a full-service internet marketing business based in Sarasota, FL. They not only design and develop Google optimized websites, but also market them through Facebook, Instagram, Email Marketing, & CRM.

MEDIA CONTACT

Michael Given
Grand Poobah
PO Box 5765
941-914-9448
This email address is being protected from spambots. You need JavaScript enabled to view it.
https://www.karmamarketingandmedia.com
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1099 Hits

Revitalize Your Look

St Cloud Website Redesign

We at Karma Marketing + Media know that your business website is your home base. Just like a real home, sometimes you need to update and revitalize your appearance to fortify for the future. A new look for your website attracts new business, streamlines SEO, and gives your website that extra WOW factor. Karma recently redesigned a website for our clients Tony's Lifetime Exteriors. Same great business, fresh new website! Karma was happy to help Tony's put their best face forward and revitalize their website. Karma Marketing + Media isn't just about the look of your business, it's about your brand and maximizing that brand across all possible platforms. Call Karma today and discover what we can do for YOUR brand.

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1067 Hits

SEO Focused

SEO Optimized Website

Sometimes your business just needs a refreshed web presence to attract new business. Trust the expert team at Karma Marketing + Media to take your small business to new heights. We recently launched a new website for EMS Consulting. Utilizing our specialist SEO-focused knowledge, Karma targeted their location-specific hubs and they are already ranking very well for location-specific keywords. This is one of Michael's specialties and he has been successful with it for years. Call Karma Marketing + Media today and discover what expert advice and refurbishing can do for your business!

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1073 Hits

Ahead of the Curve

Sarasota Google Expanded Text Ads

At Karma Marketing + Media, we like to stay ahead of the curve. What this means for your business is staying one step ahead of the competition. One of these ways is with new Google Expanded Ads. These ads allow for dual 30-character headlines, as well as up to 80 characters of expanded text. Beta demonstrated up to 20% better CTRs. Karma strongly recommends you start rolling out these powerful Google Expanded Ads now, and take advantage of the period before your rivals catch up. Call Karma today and find out how to keep your business ahead of the curve.
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1056 Hits

CONTACT KARMA
MARKETING + MEDIA

Thank you for your interest in Karma Marketing + Media, your full-service Sarasota website design & virtual marketing company.

Sarasota/Venice AREA

(941) 500-4530