4 Ways You Can Improve Your SEO with Web Design

seo friendlinessThere are 28 million small businesses in the United States. Most of these small businesses have websites advertising their products and services. This makes it easy for your business website to fall through the cracks.

If your website fails, your business is going to fail. This is why it's so important to create a website that people will find and be able to use when searching online.

SEO can make or break your business, so it's time to make some improvements to your website that boosts your SEO friendliness.

Web design plays a big role in SEO. Let's look at how you can use your web design to improve your SEO and attract more customers or clients to your business.

4 Ways to Boost SEO Friendliness with Web Design

Web design isn't just about making your website look attractive. It's about creating a website that attracts more users and keeps them there. Here are some web design tips that will improve your SEO.

1. Make Your Website User-Friendly

If your website isn't easy to use, no one is going to want to use it. It doesn't matter if you get someone to your website if you can't keep them there long enough to learn about your business or products.

Make your website user-friendly by having a navigation bar and organized content. Minimize the amount of graphics you use, as this can slow down your site. People tend to lose patience if they need to wait for a page to load.

2. Create a Blog Page

Your website should have an easy-to-use and informative blog page full of useful content. Your blog page will attract a ton of new visitors who are searching Google for information that your blog can provide.

You should put up content on a regular basis so you can continue to get visitors each month. Make sure your blogs cater to people who would be interested in your business so the blog visits can turn into sales.

3. Strategic Placement of Keywords

Identify keywords related to your industry that have a high search engine volume and low competition. By using these keywords strategically throughout your website, you will attract users who are searching these keywords.

Try to use more specific keywords as well as common keywords so you can have less competition. Place these keywords in your blog posts and throughout your website to attract more people and boost your SEO.

4. Mobile Optimization

Nearly 60% of searches are from mobile devices. If your website isn't optimized to work on mobile phones, you will lose a ton of potential customers.

Your web design needs to have mobile optimization if you want to attract these mobile searches to your website.

For More Information

If you want your business to succeed, you need to take SEO seriously because it is here to stay. By making simple improvements to your web design, you can improve SEO friendliness and attract more people to your site.

For more information on how to use web design to help improve your SEO, please contact us today.

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4 Local SEO Tools Every Sarasota Small Business Needs

local seo toolsWhen you're a small business investing in SEO tools can seem impossible.

Not only do they have high costs, you also need to know which ones are relevant to your strategy.

We've devised a list of free or low-cost local SEO tools which should help the average small business owner handle their SEO plans.

So, let's hop right in and we'll help you start dominating the rankings in your area.

1. Google My Sarasota Business

If you don't have your My Business account set up with Google then you're not doing yourself any favors.

Indeed, this might be the most important thing you can do for your local SEO. Once it's linked to your website it'll give you a little bit of SEO power and if you can get everything in order you stand a good chance at topping off the charts for your business.

Neglecting this part of your strategy is an enormous mistake.

2. SEO Quake

How about a quick and easy plug-in with powerful capabilities?

SEO Quake is a free plugin which can be turned off and on as you go. It's easy to use and will show you a ton of information.

Whether you want to audit your own site, compare pages, or just get a heads up while you're poking around on Google it's one of the best tools around.

If toolbars aren't your thing you can also turn it off and open up a dashboard to get the information you need.

3. Google Analytics

Google comes in handy, and their analytics are used by everyone from amateurs to pros.

Put your site through Google Analytics. It'll help you determine which of your traffic-driving methods is best serving you. It takes a little bit of know-how to set up and it isn't strictly an SEO tool but if you aren't using it then you're missing out.

Use it to keep track of your campaigns so you know what's really working. With modern data analytics, you don't have to do any guesswork, you can know.

4. A Backlink Checker

There are a ton off different backlink checkers that can be found online.

While Ahrefs is one of the leading services in this regard, they're also quite expensive overall.

Instead, a quick Google search can turn up a number of free tools which will let you check your links.

Ensuring that you have high-quality backlinks and knowing where they're coming from is probably the best gauge of your website's content. If you're getting organic links then you know you're on the right track.

It's also important to make sure that you don't have any "shady" links which can knock you down in the rankings.

Make the Most of Your Local SEO Tools

Using local SEO tools can take a lot of time and finesse.

It's definitely not the easiest thing in the world but once you get the hang of it you'll be able to manage SEO campaigns easily.

Of course, you may just want to hire an expert instead.

We have a full range of services dedicated to those who want to outsource their marketing department.

Why not take a look and see what we can do for you?

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Thank you for your interest in Karma Marketing + Media, your full-service Sarasota website design & virtual marketing company.

Sarasota/Venice AREA

(941) 500-4530