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Drive Reviews: How Sarasota Lawyers Can Protect Their Online Reputation

Drive Reviews: How Lawyers Can Protect Their Online Reputation

The internet has changed the way we conduct business. 97% of consumers now use the internet to find local businesses.

Consumers aren't just using the internet to find a local business, they're also using the internet to find out if that business is the right one for them. And it doesn't matter if you own a Sarasota restaurant, are a Sarasota plumber, or you're a Sarasota lawyer.

If you're in business, you should also be in the business of online presence management. What people say about your Sarasota law firm can literally mean the difference between success and failure.

To help you make the most of your web presence management, here are a few steps you can take to help protect yourself.

Online Presence Management Starts Googling Yourself

Personal reputation management can't begin unless you know what's being said about you online. Begin by performing a Google search on your name and your business name.

Then set up a Google Alert so that you can keep track of the reputations of yourself, your business, and even anyone related to your business. This way, if something great shows up, you can use it to your advantage as soon as possible.

And if it's bad news, you can act quickly to ensure your brand and reputation don't take huge hits.

Encourage Positive Online Engagement

You have more control over your Sarasota web presence than you know. Especially since you're a Sarasota attorney.

Your clients hire you because you have the expertise they lack on specific issues of the law. By educating your clients and providing them solutions online you have the ability to help them see you as the right choice when they need representation.

Start a blog and write about how and why you can equip your clients with the legal solutions they need. Get on social media and start sharing your legal expertise. Join online forums where you can share your expert advice.

This way, you're empowering your clients with exactly what you want them to say about their case and your service.

How to Use Negative and Positive Reviews to Your Advantage

Let's face it, every business has at least one or two negative reviews. It's just a fact of life.

The trick is knowing what to do when a negative review pops up. When handled well, it can actually work in your favor.

When one does come up, don't react right away. Instead, allow yourself some time to process what was said and think about how you want to handle it. Getting angry and responding negatively will only make you look bad.

See if there are ways you can improve the way you do business based on what they're sharing with you. Then, respond to the customer so that everyone can see that you're doing what you can to resolve the issue.

If it's a good review, you can use these to your advantage. Share them on your website. Use them on social media.

And remember, the more positive reviews you have, the less of a big deal a few negative ones will be. Don't be afraid to ask your clients for reviews.

Get Help

Online presence management should be a part of your business but it shouldn't take up all your time. Instead, get help with your marketing and branding from experts.

We can help. Our site has tons of great marketing tips and tools to help you succeed. To help you increase your brand awareness and get more clients, keep reading our blog posts.

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162 Hits

Worldwide Restaurant: 5 Reasons Why Your Establishment Needs a Website

Worldwide Restaurant: 5 Reasons Why Your Establishment Needs a Website

With the average small business set to spend around $75,000 this year on digital marketing, it's clear that a web presence is important to lots of businesses.

If you own a restaurant and don't realize why your business needs a website, you must not spend a lot of time shopping on the internet. Anyone who has can tell you that without a web presence, your business might as well not exist at all.

Here are three reasons to set up a website.

1. People Love to Travel

No matter where you are in the world, you need to have a website for your restaurant. Even if you're in the most remote part of the Andes or off a highway in the desert, hungry people need to be able to find you.

As millennials are choosing experiences over objects when it comes to spending, they love to travel. And they love to try new restaurants. When people are on a trip, they're going to look for interesting and exciting restaurants wherever they are. Even if you're located between two interesting points, you never know when travelers will get hungry.

By having a website, you give them the opportunity to check you out as soon as hunger strikes them. They can find you while in transit or add you to their itinerary of travel.

2. The Phone Book Is Dead

No one is going to find you via a phone book anymore. The way people are going to find you is through a search engine. If you don't have a website, people might not know that that you exist at all.

The only option you have to tell your customers where you are and when you're open is via the internet. Thankfully, a website offers you so much more than a phone book ever could. You can list your hours, your location, your menu, and a blurb about your business.

Use the right keywords to even attract some unexpected business to your restaurant.

3. Give People a Taste

Having an internet presence gives you the opportunity to offer visitors a taste of what your restaurant is all about. You can show off images of your best dishes, photos of your interior design, and how big your space is if you rent for special events.

You can even include reviews on your site. If you've been covered by local papers or culinary magazines, you can tell visitors what other people have said. You can link out to those posts for verification.

A website can really sell your restaurant with very little effort.

Understanding Why Your Business Needs a Website Is Important

If you don't understand why your business needs a website, perhaps you're doing just fine without a digital presence. However, as the fastest growing population of people buys a majority of their goods and services online, you need to take your web presence seriously. You could be left in the dust, especially if you want your restaurant to thrive for decades to come.

After you've built your site, check out our guide to start building your content strategy.

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212 Hits

Website Design for Ski Hill

Just launched a great looking website for Powder Ridge Ski Hill in Kimball, MN. We've been working together for 15 years and this is the 5th or 6th time we've released a new website for them. Very excited about this one!

St Cloud Website Design
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212 Hits

Is Your Sarasota / Venice Website Secure?

sarasota website design
Did you know Google is now pushing for websites to contain SSL? SSL, or Secure Sockets Layer, is an extra layer of security for your clients, and Google will now be warning browsers if a website is not secure. Luckily Sarasota's web design and marketing specialist, Karma Marketing + Media, is here to help!

Karma will help you:
  • Convert your page from HTTP to HTTPS.
  • Prevent loss of revenue from an unsecured site. 
  • Stay up-to-date with all the latest web trends for your page.
  • Capitalize on your SEO and so much more. 
Your business deserves the best security and branding.

Call today and discover what Karma Marketing + Media can do to boost yours: (941) 500-4530.
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426 Hits

5-Star Website Design in Sarasota - (941) 500-4530

sarasota web designerWe just got a 5-star Google Review from our friends at Definition Fit in Sarasota! Thank you soo much, Def Fit!

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"Michael goes above and beyond to get the job done and is consistently coming up with new ways to help us grow our business!


I appreciate Karma’s attention to detail and prompt responses. Michael and his team are creative and insightful. I highly recommend Karma Marketing + Media!"

- Daemain Mains
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Karma Marketing + Media, a Sarasota Web Design Company, got Definition Fit to the top for Google searches, like: "Sarasota Personal Trainer" & "Fitness Classes Sarasota"!


sarasota web site design






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WEBSITE DESIGN + DEVELOPMENT

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With over 12 years of experience in building great looking, search engine optimized, business-class websites, Karma Marketing + Media knows the steps it takes to get your web site up and running quickly.

At Karma Marketing + Media we provide several web related services and believe that you should only have to make one call for all your digital needs. From website hosting to domain transfers and registration, traffic source reporting, and website content management, we'll be there every step of the way.

Karma Marketing + Media come along side your business and create a great looking and functioning website you will be proud of.

Take a look at some of our recently launched projects here.

If your website could use a refresh, call Michael Given (941) 500-4530 to find out what it would take to get your website looking great, functioning great, and doing the heavy lifting for your business.

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1994 Hits

Content Strategy - Do You Have One?

Mar03_Inspirational“Content Strategy” has become a buzz phrase in our industry. It’s what all the cool kids are talking about with their clients. Don’t get us wrong…we’ve been talking a lot to our new clients and current clients about their content strategy.

The truth is - traditionally websites have been a digital dumping ground for content. Meaning - everything you have ever written, gathered, thought, heard, said has made it to a page on your website - somewhere.

But the question is and should be - Is that content achieving any of your goals? Is it providing a solution to your client? If the answer is no - it may be time for a change.

    If you are sitting down to take a serious look at the content on your website, consider:
  • What does your client need/expect from you?
  • What is the purpose of the content?
  • Who is the content for?

Make sure you are providing clarity, being a solution to their problem, informing them of buying decisions, and directing change - whatever that change means to your business.

If you start there - the whole idea of “content strategy” can work for your business, no matter the size.

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2081 Hits

Website Changes and Email Marketing - Are You Being Strategic About Your Efforts?

Sarasota Website Changes and Sarasota Email Marketing

Are you sending email messages out to your clients, guests, and prospects? Are they representing your business in the way you would like them to?

We stepped in to help one of our friends in Venice, FL and below is what he had to say:

"Yep, I tossed out a firecracker and then you come along an toss out a grenade! Seriously....it looks awesome. I know.....awesome is what you do. Thanks for the great work.“ Karie Daniels, Cool Breeze Boat Rentals

We understand that marketing your business might not be your favorite thing. But it IS ours!

If you just don’t have time or the tools to make the changes you want to make to your website or email marketing, give Karma Marketing + Media a call.

Contact Michael Given (941) 500-4530 to hear how Karma Marketing + Media can support your efforts and create a strategic plan that meets your business goals and supports your marketing efforts.

 
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2073 Hits

Start Your New Year with A New Website Look

Dec02_NewYearNewWebsite

Our friend Walter Bond talks about the importance of an “Off-Season”. Do you and your business have one?! Do you work ON your business and not IN your business? Ever? It’s hard to do - even here at Karma Marketing + Media, we find ourselves enthralled with our clients' marketing goals, their hopes/dreams for growth in their business and sometimes forget to focus on Karma Marketing + Media. So, don't forget that it is important to take that time and focus within.

Karma Marketing + Media has redesigned and refreshed some of our favorite client websites in 2014. Does your website need to be redesigned? Just polished up? It's easier and less painful than you may think.

How easy is it you ask?! Well, you can start the process right here. Karma Marketing + Media will connect with you and review what you love and hate about your current website. We will discuss/research the sites you want to leave in the dust, and what flashy new features you'd like to include in your redesign. One of our team members will contact you to finalize a few details and off we go. Karma will get started while you do your thing - getting your business where you want it to be…faster.

Call Michael Given (941) 500-4530 to discuss how you would like to see your website brought into the New Year. It’s easy. It’s painless. It’s going to be just what you need to kick off 2015.
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2019 Hits

Walter Bond Goes to the Next Level with a New Website

Long time client and friend of Karma Marketing + Media Walter Bond ranks in the top 60 Motivational Speakers in the World. Congratulations and much-deserved Walter! Walter is clearly on fire and taking his game to the top - he did it in the NBA and now in the Motivational Speaking industry.

Karma Marketing + Media came along side Walter Bond and his team to revamp his website to better reflect his brand, his personality, and his organization. The result is a more modern, more interactive, and more content rich site that allows Walter’s community to receive TONS of content relevant to their lives - whether professional or personal. From podcasts, to audio downloads, to blog posts and everything in between - Karma Marketing + Media is proud to support Walter’s climb to the top. One of the quotes we love from Walter “Your peak is waiting for you to rise up to it.” Make sure you subscribe to Walter’s motivational content - it’ll change how you do business and life.

Here’s what Walter Bond has to say about Karma Marketing + Media:
"We have worked with Karma for at least 8 years now and time has flown by. I see Michael and his team as an extension of my office. I was just named one of the top speakers in the business and Karma has played a huge role in our business development."

Check out the photo of Walter & Michael in Tampa after Walter Bond captivated a crowd from AIG.
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2170 Hits

Products We Love - The Selfie Stick!

Sarasota Website Design
Sarasota Website Design - Sarasota Marketing CompanyThe perfect selfie - every time! I just got back from a wonderful and trip to Spain Portugal. The food, wine, people, and sights were all amazing.

We were away for 11 days and went to Madrid, Toledo, Granada, Seville, Lisbon, and Sintra. This was a full schedule, but I learned to have great tapas / wine and then burn it all off while seeing palaces, castles, and cathedrals.

The best purchase while on the trip? I call it the "Selfie Stick". These must be big in Japan because every group had them and I knew that one must be mine. Stat.

So, the best part about the Selfie Stick (as I call it) is two things:

When people see you using it, they laugh and give the you the "really?" look.

Next they say, "Where can I get one?!"

These photos were taken in Sintra. It was a Saturday morning and all the classic motorcycle dudes were there. My favorite was the Indian Motorcycle.

You can get a "Selfie Stick" on the cheap from Amazon right here. Connects via Bluetooth.

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2243 Hits

Keep Your Website and Data Safe

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Hope isn't enough when it comes to keeping your website and data safe. Ever wonder how hackers get into your website or other online accounts?

Here's what it looks like while it's happening. Take a look at the right column. The hacker is using a program to try automatically try common passwords. You can keep your data safe by using hard to guess passwords.

Example: Use something like: r7$!kngRT# and not dietcoke25

Contact Karma Marketing + Media (941) 500-4530 with questions. 

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2491 Hits

CONTACT KARMA
MARKETING + MEDIA

Thank you for your interest in Karma Marketing + Media, your full-service Sarasota website design & virtual marketing company.

Sarasota/Venice AREA

(941) 500-4530