Braving medical school and establishing yourself as a Sarasota medical professional is a major accomplishment, but are you prepared to take on the world of search engine optimization?
Yes, today's Sarasota doctors need to get their feet wet in the digital marketing world in order to succeed. But don't worry, establishing a great web presence and generating tons of traffic doesn't have to be as scary as it sounds.
Here are five of the best local SEO tips to help you dominate your local search results.
1. Learn The Basics of Local SEO
While SEO is a remarkably complex beast, the good news is that you only really need to know the basics.
This is going to require a fair bit of time on your part, so get ready to do some studying. You'll want to make an effort to regularly read articles just like these that outline basic SEO principles.
Make sure you're keeping up with industry trends, even if your research is only once per month or so. Search algorithms change on a frequent basis, and a single mistake can cost you your prized position on Google.
2. Think Of Your Sarasota Practice As A Brand, Not Just A Location
While you know that how wonderful and special your practice is, much of the local public may not have a clue.
The best way to reach them is to stop viewing your practice as a singular location and start viewing it as a brand.
Branding is quintessential in today's advertising world, as it endears your company to the public.
Ultimately, your brand's voice is up to you. However, it's worth noting that branding trends tend to favor warmer, more conversational voices.
A simple way to get in the habit of building your brand is to think about the qualities that separate you from the competition. Then, you can leverage those qualities throughout your local search optimization efforts.
3. Start a Blog
Blogging isn't something many doctors consider themselves experts in. But lucky for you, blogging for SEO is actually quite easy.
All you need is a bit of time, a blog page on your website, and a list of topics.
Generally, these topics should aim to achieve two purposes.
First, they should inform and entertain the ideal reader (in this instance, your future patients).
Second, your blog should build up a steady stream of both internal and external linking. Including both types of links in your posts is a great way to have Google recognize your expertise.
4. Make Patient Reviews A Priority
84 percent of your customers value an online review as much as a friend's recommendation. Make it your goal to generate as many reviews as possible.
If a site allows local reviews, it's a good idea to list your business.
5. Pick The Right Keywords
Finally, make sure that you use the proper keywords throughout your web content.
Each of the following considerations should be taken into account as you start to build up your web presence:
- Your specialization
- High-ranking keywords
- How your audience may phrase a search query
In truth, there's a lot more that goes into choosing a keyword that what you see. But for now, this is all you need to know.
Use These Five Best Local SEO Tips To Get The Attention You Deserve
There you have it, five of the best local SEO tips for doctors looking to make a splash in their local search results.
Need a bit of help with your marketing strategy? We're here to help, no matter where you are in the marketing process.
Be sure to get in touch so you can see the difference a professional local SEO campaign makes.