Sarasota SEO 101: What Are Backlinks? Here's What You Need to Know

SEO 101As of April 2018, Google had already raked in an amazing $31.1 billion in sales this year. Of those billions of dollars, we can only imagine what percentage of them were search engine-related.

But what do Google's sales have to do with backlinks?

A lot, as it turns out. You can't have a successful backlink strategy without understanding the connection between the SERPs and backlinks.

What exactly, though, are backlinks? And more importantly, why are they important for your site's SEO strategy?

Stick around for today's SEO 101 course to find out how to utilize backlinks to increase your sales.

SEO 101: What Are Backlinks?

If you've visited our blog before, you already know what SEO is. Backlinks are just one element of effective SEO strategies.

So what are they exactly?

Simply put, backlinks are links which refer people to your site.

Let's say, for example, that a journalist who writes for The New York Times links to your site from the publication's website. You would consider that link a backlink.

As you can imagine, that link will directly impact your business. Keep reading to find out how.

Why Are Backlinks Important?

The primary benefit of receiving a backlink is obvious:


A big-time newspaper or magazine, for instance, has hundreds of thousands to millions of readers. As a result, a link from that publication is a chance for you to reach and convert its readership. For free.

Of course, there are benefits which aren't as obvious to people who don't know much about backlinks. Here are two big ones:

Organic Site Traffic

There are two types of site traffic: paid traffic and organic traffic.

You're probably familiar with paid traffic. If you've ever run a Google ad campaign or social media ad campaign, you've paid for site traffic at some point.

Organic traffic is just the opposite of paid traffic. It's traffic which occurs naturally. And by "naturally," we mean that it's the result of users finding your site via a search engine or some other organic method.

Earning backlinks is an effective way of increasing your organic traffic. The more links to your domain that exist, the more organic traffic your site receives.

Why, however, is organic site traffic such a huge benefit? Why can't you just pay for your traffic forever?

As it turns out, paid traffic is more expensive than organic traffic in the long run. If you pay for traffic, you pay to get your product in front of your target audience once.

But if you earn enough organic site traffic? You no longer have to pay for the majority of your site traffic.

Domain Authority

Trust is critical for businesses today. Without trust, your site visitors aren't going to view your domain as credible.

Backlinks to your site signal that it's trustworthy. Why, after all, would a major news outlet or well-known site link to your website if it was sketchy?

And domain authority is good for more than building trust. Your site's search engine ranking rises as you earn more authoritative backlinks.

The Secret to Building a Great Backlink Profile

The secret to building a great backlink profile is...more complex than we have time to explain in an SEO 101 course. But don't worry. We have plenty of other lessons available on our blog.

In any case, you can always reach out to us if you have questions about your SEO strategy. We'd be more than happy to answer your questions.

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Google Posts are Removed After Seven Days - with One Exception

Sarasota SEO Company
Google just added a new feature call Google Posts. Google has confirmed that most Google Posts are removed seven days after they are first published. The exception to this rule is Google Posts that are based on upcoming events. Event-based Google Posts are removed after the event date.

A Google spokesperson reported that “Posts enable merchants to share timely, relevant updates on Google Search and Maps. To be sure that posts are timely, they’re removed from the default view after seven days (or when the event date the post referenced has passed). However, a historical view of posts is shown under the Posts tab on mobile.”

Google Posts recently activated this feature to most Google My Business customers. It enables businesses to share timely messages with their customers, which show up in the local panel on web search and Google Maps.

We're local to Sarasota and Michael Given can meet you face to face.  Give Michael a call to get started on your Sarasota web design project @ (941) 500-4530.
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Website Design for Sarasota Home Builders

Sarasota Website Design
B-Dirt Construction in Baxter, MN, is a longtime Website Design and Monthly Internet Marketing client. We built their Responsive Website and have provided SEO to help B-Dirt Construction rank on the first page for searches like "Home Builder in Brainerd", "Home Builder in Baxter", and "Custom Home Builders Brainerd".

Oh, we work with Sarasota Home Builders too! We're local to Sarasota and Michael Given can meet you face to face.  Give Michael a call to get started on your Sarasota website project @ (941) 500-4530.
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Sarasota SEO Company Gets You Found at Google

Brand New YouWhen potential customers are searching for a business, your online presence is the most important factor to draw them in. That's where Karma Marketing + Media shines.

With over 12 years of experience, Karma has established itself as the optimal Sarasota and St. Cloud area full-service website design, SEO, Review & Reputaion Management, and virtual marketing company.

Our reach has expanded along with our business, and we now service a much wider range of areas:

Website Design for Sarasota Medical
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Website Design for Sarasota Home Builders
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Whether your website lacks pizazz and needs rebranding to draw new and referral business, or you need a completely new website from the ground up, Karma Marketing + Media's full suite of business services does it all.

With 3 tiers of monthly packages, Karma has a program to fit every budget and need. Don’t let any more days pass leeching business to the competition.

Give your brand the boost it needs with Karma Marketing + Media. Call today at (941) 500-4530 and get started!

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Sarasota Local Search Company - (941) 500-4530

get found now sarasota
Karma Marketing + Media knows that Sarasota business owners have enough details to work through every day without adding data analysis into the mix.

That's why we at Karma handle ALL your business web reports and data analysis for you! Not only that, Karma analyzes all of your customer impact, so you know how effective your communications are and how to attract future business.

You know that SEO statistics are crucial for your company to rank high at Google. Karma Marketing + Media analyzes all of your rankings on Google, Yahoo and Bing, as well as measuring how you compare to the competition.

Whatever you need to bump up to the next level, Karma will get you there!

Call Michael Given at (941) 500-4530 today and give your business the Local SEO boost it needs!

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Thank you for your interest in Karma Marketing + Media, your full-service Sarasota website design & virtual marketing company.

Sarasota/Venice AREA

(941) 500-4530