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Drive Reviews: How Sarasota Lawyers Can Protect Their Online Reputation

Drive Reviews: How Lawyers Can Protect Their Online Reputation

The internet has changed the way we conduct business. 97% of consumers now use the internet to find local businesses.

Consumers aren't just using the internet to find a local business, they're also using the internet to find out if that business is the right one for them. And it doesn't matter if you own a Sarasota restaurant, are a Sarasota plumber, or you're a Sarasota lawyer.

If you're in business, you should also be in the business of online presence management. What people say about your Sarasota law firm can literally mean the difference between success and failure.

To help you make the most of your web presence management, here are a few steps you can take to help protect yourself.

Online Presence Management Starts Googling Yourself

Personal reputation management can't begin unless you know what's being said about you online. Begin by performing a Google search on your name and your business name.

Then set up a Google Alert so that you can keep track of the reputations of yourself, your business, and even anyone related to your business. This way, if something great shows up, you can use it to your advantage as soon as possible.

And if it's bad news, you can act quickly to ensure your brand and reputation don't take huge hits.

Encourage Positive Online Engagement

You have more control over your Sarasota web presence than you know. Especially since you're a Sarasota attorney.

Your clients hire you because you have the expertise they lack on specific issues of the law. By educating your clients and providing them solutions online you have the ability to help them see you as the right choice when they need representation.

Start a blog and write about how and why you can equip your clients with the legal solutions they need. Get on social media and start sharing your legal expertise. Join online forums where you can share your expert advice.

This way, you're empowering your clients with exactly what you want them to say about their case and your service.

How to Use Negative and Positive Reviews to Your Advantage

Let's face it, every business has at least one or two negative reviews. It's just a fact of life.

The trick is knowing what to do when a negative review pops up. When handled well, it can actually work in your favor.

When one does come up, don't react right away. Instead, allow yourself some time to process what was said and think about how you want to handle it. Getting angry and responding negatively will only make you look bad.

See if there are ways you can improve the way you do business based on what they're sharing with you. Then, respond to the customer so that everyone can see that you're doing what you can to resolve the issue.

If it's a good review, you can use these to your advantage. Share them on your website. Use them on social media.

And remember, the more positive reviews you have, the less of a big deal a few negative ones will be. Don't be afraid to ask your clients for reviews.

Get Help

Online presence management should be a part of your business but it shouldn't take up all your time. Instead, get help with your marketing and branding from experts.

We can help. Our site has tons of great marketing tips and tools to help you succeed. To help you increase your brand awareness and get more clients, keep reading our blog posts.

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Content Strategy - Do You Have One?

Mar03_Inspirational“Content Strategy” has become a buzz phrase in our industry. It’s what all the cool kids are talking about with their clients. Don’t get us wrong…we’ve been talking a lot to our new clients and current clients about their content strategy.

The truth is - traditionally websites have been a digital dumping ground for content. Meaning - everything you have ever written, gathered, thought, heard, said has made it to a page on your website - somewhere.

But the question is and should be - Is that content achieving any of your goals? Is it providing a solution to your client? If the answer is no - it may be time for a change.

    If you are sitting down to take a serious look at the content on your website, consider:
  • What does your client need/expect from you?
  • What is the purpose of the content?
  • Who is the content for?

Make sure you are providing clarity, being a solution to their problem, informing them of buying decisions, and directing change - whatever that change means to your business.

If you start there - the whole idea of “content strategy” can work for your business, no matter the size.

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A Website Company That Does What They Say They’ll Do?

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In a time of virtual…well, everything, it’s easy to get caught up in hiring an online company to quickly and cheaply knock out your latest website project or marketing effort. We all have budgets and timelines we are trying to meet - and let’s face it, there are not enough hours in the day sometimes. Hiring overseas or from a sourced site may seem like a good idea at the time. You may have success and get what you want. You may be able to communicate with the person/team working on your project. You may hear back from them…. you may not.

Karma Marketing + Media has over 12 years experience in helping businesses get to the next level by providing quality strategic marketing services. We have been in the business and will continue to be in the business. We call you back. We return your emails. We do what we say we are going to do. We truly care about your business and your success. Truly.

If you’ve had a failed experience with an online marketing/web company, and need someone to pick up where they left off (or pick up the pieces) and make your project a reality - give us a call. We are more than happy to jump in and get you back to a good place.

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Strategic Monthly Marketing Packages

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Are you stretched thin trying to run and grow your business? Looking for a solution? Outsourcing your marketing department - or getting a marketing plan - could be the solution for you.

Karma Marketing + Media's (Sarasota, FL) monthly marketing packages are perfect for small to medium-sized companies. We come along-side you and support you where you need it most - communicating with your community.

You need more than HOPE for your marketing / sales efforts. Karma Marketing + Media is your outsourced marketing department. We have over 12 years experience in helping businesses get to the next level by providing quality strategic marketing services. View examples of marketing packages here. Look good to you? It could be time to get more information!

Feel free to connect with Michael (941) 500-4530 or email This email address is being protected from spambots. You need JavaScript enabled to view it..

CLICK HERE for more information on Monthly Marketing plans that will work for you.
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Keep Your Website and Data Safe

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Hope isn't enough when it comes to keeping your website and data safe. Ever wonder how hackers get into your website or other online accounts?

Here's what it looks like while it's happening. Take a look at the right column. The hacker is using a program to try automatically try common passwords. You can keep your data safe by using hard to guess passwords.

Example: Use something like: r7$!kngRT# and not dietcoke25

Contact Karma Marketing + Media (941) 500-4530 with questions. 

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CONTACT KARMA
MARKETING + MEDIA

Thank you for your interest in Karma Marketing + Media, your full-service Sarasota website design & virtual marketing company.

Sarasota/Venice AREA

(941) 500-4530