Worldwide Restaurant: 5 Reasons Why Your Establishment Needs a Website

Worldwide Restaurant: 5 Reasons Why Your Establishment Needs a Website

With the average small business set to spend around $75,000 this year on digital marketing, it's clear that a web presence is important to lots of businesses.

If you own a restaurant and don't realize why your business needs a website, you must not spend a lot of time shopping on the internet. Anyone who has can tell you that without a web presence, your business might as well not exist at all.

Here are three reasons to set up a website.

1. People Love to Travel

No matter where you are in the world, you need to have a website for your restaurant. Even if you're in the most remote part of the Andes or off a highway in the desert, hungry people need to be able to find you.

As millennials are choosing experiences over objects when it comes to spending, they love to travel. And they love to try new restaurants. When people are on a trip, they're going to look for interesting and exciting restaurants wherever they are. Even if you're located between two interesting points, you never know when travelers will get hungry.

By having a website, you give them the opportunity to check you out as soon as hunger strikes them. They can find you while in transit or add you to their itinerary of travel.

2. The Phone Book Is Dead

No one is going to find you via a phone book anymore. The way people are going to find you is through a search engine. If you don't have a website, people might not know that that you exist at all.

The only option you have to tell your customers where you are and when you're open is via the internet. Thankfully, a website offers you so much more than a phone book ever could. You can list your hours, your location, your menu, and a blurb about your business.

Use the right keywords to even attract some unexpected business to your restaurant.

3. Give People a Taste

Having an internet presence gives you the opportunity to offer visitors a taste of what your restaurant is all about. You can show off images of your best dishes, photos of your interior design, and how big your space is if you rent for special events.

You can even include reviews on your site. If you've been covered by local papers or culinary magazines, you can tell visitors what other people have said. You can link out to those posts for verification.

A website can really sell your restaurant with very little effort.

Understanding Why Your Business Needs a Website Is Important

If you don't understand why your business needs a website, perhaps you're doing just fine without a digital presence. However, as the fastest growing population of people buys a majority of their goods and services online, you need to take your web presence seriously. You could be left in the dust, especially if you want your restaurant to thrive for decades to come.

After you've built your site, check out our guide to start building your content strategy.

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Our Business Is Helping Yours

Our Business Is Helping YoursAt Karma Marketing + Media, our business is helping your business. The better you look, the better we look! That's why our web services are designed to maximize your online presence and give you your best face forward. We at Karma deal with businesses of all different stripes, and enjoy a wide variety of clients. Please browse our website for some samples of different styles of web pages: From fitness websites and online pharmacies to resorts and restaurants to memorial tribute websites, Karma does it all with polish and professional style. Contact Karma Marketing + Media today and give your web portfolio the boost it deserves.

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Latest News Headlines - What Should Yours Say?


Are people reading your headlines in your latest news / blog? How can you be sure? You want a great headline that really captures your audience - that's what we all want!

In this article David Ogilvy famously said, “On average, only 1 out of 5 readers gets beyond your headline.” Make sure your article solves a problem for your audience. What does your audience need? What problem are you addressing? One of the keys to a great latest news post is creating content that achieves a goal.

Need some direction? Not sure where to start? Don't know what to talk about? On our monthly marketing system calls we always start with your customer questions. It's so important. Listening to your customer can make or break the future direction of your company/organization. Give your audience the answers they are looking for. "In other words, 'They ask, you answer.'"

If you find yourself needing help getting your latest news feed off the ground or want someone to help maintain your blog providing insightful content that makes sense and speaks to your audience, connect with Michael Given (941) 500-4530.


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2410 Hits

Content Strategy - Do You Have One?

Mar03_Inspirational“Content Strategy” has become a buzz phrase in our industry. It’s what all the cool kids are talking about with their clients. Don’t get us wrong…we’ve been talking a lot to our new clients and current clients about their content strategy.

The truth is - traditionally websites have been a digital dumping ground for content. Meaning - everything you have ever written, gathered, thought, heard, said has made it to a page on your website - somewhere.

But the question is and should be - Is that content achieving any of your goals? Is it providing a solution to your client? If the answer is no - it may be time for a change.

    If you are sitting down to take a serious look at the content on your website, consider:
  • What does your client need/expect from you?
  • What is the purpose of the content?
  • Who is the content for?

Make sure you are providing clarity, being a solution to their problem, informing them of buying decisions, and directing change - whatever that change means to your business.

If you start there - the whole idea of “content strategy” can work for your business, no matter the size.

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2082 Hits

A Website Company That Does What They Say They’ll Do?


In a time of virtual…well, everything, it’s easy to get caught up in hiring an online company to quickly and cheaply knock out your latest website project or marketing effort. We all have budgets and timelines we are trying to meet - and let’s face it, there are not enough hours in the day sometimes. Hiring overseas or from a sourced site may seem like a good idea at the time. You may have success and get what you want. You may be able to communicate with the person/team working on your project. You may hear back from them…. you may not.

Karma Marketing + Media has over 12 years experience in helping businesses get to the next level by providing quality strategic marketing services. We have been in the business and will continue to be in the business. We call you back. We return your emails. We do what we say we are going to do. We truly care about your business and your success. Truly.

If you’ve had a failed experience with an online marketing/web company, and need someone to pick up where they left off (or pick up the pieces) and make your project a reality - give us a call. We are more than happy to jump in and get you back to a good place.

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2069 Hits

Products We Love - The Selfie Stick!

Sarasota Website Design
Sarasota Website Design - Sarasota Marketing CompanyThe perfect selfie - every time! I just got back from a wonderful and trip to Spain Portugal. The food, wine, people, and sights were all amazing.

We were away for 11 days and went to Madrid, Toledo, Granada, Seville, Lisbon, and Sintra. This was a full schedule, but I learned to have great tapas / wine and then burn it all off while seeing palaces, castles, and cathedrals.

The best purchase while on the trip? I call it the "Selfie Stick". These must be big in Japan because every group had them and I knew that one must be mine. Stat.

So, the best part about the Selfie Stick (as I call it) is two things:

When people see you using it, they laugh and give the you the "really?" look.

Next they say, "Where can I get one?!"

These photos were taken in Sintra. It was a Saturday morning and all the classic motorcycle dudes were there. My favorite was the Indian Motorcycle.

You can get a "Selfie Stick" on the cheap from Amazon right here. Connects via Bluetooth.

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2243 Hits

Strategic Monthly Marketing Packages


Are you stretched thin trying to run and grow your business? Looking for a solution? Outsourcing your marketing department - or getting a marketing plan - could be the solution for you.

Karma Marketing + Media's (Sarasota, FL) monthly marketing packages are perfect for small to medium-sized companies. We come along-side you and support you where you need it most - communicating with your community.

You need more than HOPE for your marketing / sales efforts. Karma Marketing + Media is your outsourced marketing department. We have over 12 years experience in helping businesses get to the next level by providing quality strategic marketing services. View examples of marketing packages here. Look good to you? It could be time to get more information!

Feel free to connect with Michael (941) 500-4530 or email This email address is being protected from spambots. You need JavaScript enabled to view it..

CLICK HERE for more information on Monthly Marketing plans that will work for you.
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Keep Your Website and Data Safe

Hope isn't enough when it comes to keeping your website and data safe. Ever wonder how hackers get into your website or other online accounts?

Here's what it looks like while it's happening. Take a look at the right column. The hacker is using a program to try automatically try common passwords. You can keep your data safe by using hard to guess passwords.

Example: Use something like: r7$!kngRT# and not dietcoke25

Contact Karma Marketing + Media (941) 500-4530 with questions. 

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2491 Hits


Thank you for your interest in Karma Marketing + Media, your full-service Sarasota website design & virtual marketing company.

Sarasota/Venice AREA

(941) 500-4530