5 Things Every Social Media Marketing Campaign Needs

5 Things Every Social Media Marketing Campaign Needs

Unless you've been stranded on an island without an internet connection, the fact that social media has exploded over the last 10 years is probably something your medical group or other organization knew already.

Networks like Facebook have over 2 billion monthly users. Even smaller social networks like Twitter play host to 328 million passionate users.

Those two networks barely scratch the surface of internet-wide social media use.

What does all of that mean for you?

Huge opportunity.

With an expertly crafted social media campaign, your brand can leverage the massive user bases of social platforms to spur massive growth and increase revenue.

To help you do exactly that, our team has put together this list of social media marketing campaign musts!

1. Achievable Goals That Matter

A good social media plan needs to work towards achieving something specific and measurable. That measurable result also has to be realistic.

For example, launching a company Instagram account and saying you want 1 million followers this year is not only difficult but doesn't mean much.

So, when you're starting your social media campaign, understand what you want out of it.

Do you want to drive product sales? Do you want highly targeted website traffic? Do you want to drive more appointment bookings?

Whatever you want, quantify it, be realistic and make sure achieving those goals moves the needle for your business.

2. A Target Audience

In order to be effective on social media, you have to know who your audience is.


Because different buyer personas are spending time on different social platforms. If you're trying to target upper-class men, for example, you'll want to spend more time on LinkedIn than on Instagram.

Knowing your audience means investing your resources in the right places and maximizing your return on investment.

3. An Eye on the Competition

A key in helping formulate a successful social media campaign is following in the footsteps of successful people before you. To that end, check out your biggest competition and understand where they're seeing the most traction.

This understanding of what's working best for them can be invaluable in helping you further refine where to allocate your time.

4. Terrific Content

Once you know where to invest yourself, it's time to start creating awesome content. Social media users crave content that's specially made for their platform and is authentic as opposed to sales oriented.

We recommend working with a social media marketing professional to determine what content on the platforms you choose should look like.

5. Patience

Social media is all about organically growing a following you can build trust with first and market to second. The building of this audience does not happen overnight.

To that end, it's important that you put your best foot forward with your social media marketing campaign and stick to your guns. The more time you spend being authentic and creating awesome material for your platforms, the quicker you'll become successful!

Wrapping Up Things Every Social Media Campaign Needs

Being successful on social media means the potential for your business to get the attention of thousands of targeted users you can market to.

To start moving towards achieving that result, take into consideration the tips we've listed above and work every day to organically and authentically grow your brand!

If you're looking for help maximizing your social media campaign and growing on platforms fast, our team can help.

At Karma Marketing + Media, we offer end to end social media and digital presence solutions to help skyrocket medical oriented business's success.

Contact us today for your consultation!

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Karma Has A New Address

24Eblast AddressChangeSometime in life things change, like the Karma Marketing + Media address… But never our level of AWESOME. Please take a moment and update your records to reflect the new address: Karma Marketing + Media PO Box 5765 Sarasota, FL 34277. 

Yes the new address in located in Florida. No, we are not breaking up. Yes, you can definitely come visit.

What does the address mean to you? If you want to snail mail something to Karma, you'll want to use the address above to get the fastest response to your request. 

Mail us something - we look forward to hearing from you!

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2 Mobile Sites Launched!


Karma Marketing + Media Launches 2 Mobile Sites!

Prairie Lakes Management - Lakewood Heights and Ryan Brucker, both recongized the importance of having a mobile presence for their clientele. Karma worked with both companies to create an easy to navigate mobile site.

By 2014, it is well known that mobile Internet usage will take over desktop browsing. Which means that these are brackish times for your web-presence and that you need to cater to two distinctly different crowds.

The reality today is that people are searching in different ways and many of those searches are happening at red lights (or reddish lights).

When searches happen for your product or service, your website needs to show up at Google and then it needs to help get that person who has time on their hands to research the info that they are looking for.

BUT – for the overscheduled person racing through life, who just has a few minutes to spare at an intersection, you need to help them be able to immediately reach out to you so that your staff can help them fix whatever issue is ailing them.

Because, at the next stoplight, they'll be checking off another box. Hopefully the last box checked was a phone call to your office.
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Mobile Website Design & Development


A mobile-friendly site provides a great overall website experience to your mobile users. 70 million Americans browse websites from their phone every month and over 60 percent of consumers use smartphones to search for business locations or directions. It has become a necessity to provide a quality mobile experience and provides quick access to information about your business.

Your existing website will be converted into a user-friendly and fast mobile website. What's great about our service is that it automatically syncs with your regular website. Any changes made to your regular website are automatically updated in your mobile site.

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Thank you for your interest in Karma Marketing + Media, your full-service Sarasota website design & virtual marketing company.

Sarasota/Venice AREA

(941) 500-4530