Unless you've been stranded on an island without an internet connection, the fact that social media has exploded over the last 10 years is probably something your medical group or other organization knew already.
Those two networks barely scratch the surface of internet-wide social media use.
What does all of that mean for you?
With an expertly crafted social media campaign, your brand can leverage the massive user bases of social platforms to spur massive growth and increase revenue.
To help you do exactly that, our team has put together this list of social media marketing campaign musts!
1. Achievable Goals That Matter
A good social media plan needs to work towards achieving something specific and measurable. That measurable result also has to be realistic.
For example, launching a company Instagram account and saying you want 1 million followers this year is not only difficult but doesn't mean much.
So, when you're starting your social media campaign, understand what you want out of it.
Do you want to drive product sales? Do you want highly targeted website traffic? Do you want to drive more appointment bookings?
Whatever you want, quantify it, be realistic and make sure achieving those goals moves the needle for your business.
2. A Target Audience
In order to be effective on social media, you have to know who your audience is.
Because different buyer personas are spending time on different social platforms. If you're trying to target upper-class men, for example, you'll want to spend more time on LinkedIn than on Instagram.
Knowing your audience means investing your resources in the right places and maximizing your return on investment.
3. An Eye on the Competition
A key in helping formulate a successful social media campaign is following in the footsteps of successful people before you. To that end, check out your biggest competition and understand where they're seeing the most traction.
This understanding of what's working best for them can be invaluable in helping you further refine where to allocate your time.
4. Terrific Content
Once you know where to invest yourself, it's time to start creating awesome content. Social media users crave content that's specially made for their platform and is authentic as opposed to sales oriented.
We recommend working with a social media marketing professional to determine what content on the platforms you choose should look like.
Social media is all about organically growing a following you can build trust with first and market to second. The building of this audience does not happen overnight.
To that end, it's important that you put your best foot forward with your social media marketing campaign and stick to your guns. The more time you spend being authentic and creating awesome material for your platforms, the quicker you'll become successful!
Wrapping Up Things Every Social Media Campaign Needs
Being successful on social media means the potential for your business to get the attention of thousands of targeted users you can market to.
To start moving towards achieving that result, take into consideration the tips we've listed above and work every day to organically and authentically grow your brand!
If you're looking for help maximizing your social media campaign and growing on platforms fast, our team can help.
At Karma Marketing + Media, we offer end to end social media and digital presence solutions to help skyrocket medical oriented business's success.