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4 Dental Marketing Ideas That Will Grow Your Practice

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If you've landed on this article, chances are you're one of the nearly 150,000 dentists in America.

Do you own or operate a dental practice? Do you need to find new and better ways to attract a bigger client base? Are you wondering if there are any special dental marketing ideas out there for you?

Well, there are. And you better use them. Because the profession is expected to grow 19.1% in the next ten years -- so you can't afford to get left behind.

Leave the 2:30/tooth-hurt-y jokes at the door. People are looking for concise, professional, reputable dentist. And that's not surprising when you're talking about something as important as teeth.

Here are a few proven ways to increase your leads and establish a larger base of customers.

1. Google Is Your Friend

80% of internet users have searched for a health-related topic online. 21% of those queries were for finding a specific doctor or hospital.

That number is nothing to scoff at. When those people are searching for a "dentist near me," your practice needs to appear at the top of the results. Otherwise, you're on page 2, 3, 4 -- the ultimate dead zone.

Register your practice with Google My Business. This allows you to show up in local searches, update info, and communicate with clients.

2. So Is Your Website

You need to have an accessible, scalable website to get considered worthy of business. It doesn't take long for someone to judge your website, either. We're talking less than two-tenths of a second.

If someone finds yourself on your page, make sure it's conveying the right message. Make it clear, concise, and easy to navigate. What else can you do?

  • Ensure that it's mobile-friendly
  • Make informative blog posts that encourage a user to stay on your site reading
  • Study up on the power of keywords

Above all, make it user-friendly. No 404 errors; no broken links; no confusion.

3. Consider Email Marketing

This is a huge market that many physicians aren't using. This is your opportunity to stand out.

Only 15% of people use email to communicate with their doctors. But they want more access than that. So give it to them -- in the form of appointment reminders, a "How are you doing?" check-up, and more.

Over 90% of physicians aren't using this platform. Be the 10% that does.

4. Let the Photos Speak

Dentistry doesn't exactly translate well into photos. No one is dying to see a photo of a root canal or a cavity when they're scrolling Facebook or Instagram.

But those aren't your only choices. Before-and-after pictures speak volumes about your work. They're physical proof, visual referrals from those who have gotten your services.

Set up a space in your practice where you can take photos of bright, white, healthy teeth. Your patients will love sharing the photos themselves, and as a bonus, so can you. Of course, don't forget to ask permission.

Implement These Dental Marketing Ideas ASAP

In fact, no later than tooth-hurt-y. We mean, 2:30.

All jokes aside, your practice could use some (or all) of these services. Even confirming your business with Google draws immediate attention. Don't overlook any area.

Are you considering using some of these dental marketing ideas? Then check out why you should leave the tough work to the professionals.

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33 Hits

How to Manage Your Restaurant's Reputation Online

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If you own or operate a restaurant, you know how competitive it can be. What's hot today is a wind tunnel by next week. Your brand reputation is your bread and butter, and one small, negative review online can reek havoc with your sales.

Likewise, one good review or mention in a popular magazine or newspaper can really bring in business. With so much marketing that happens online, you need to manage that in a professional and speedy manner.

Let's look at a few key ways you can stay ahead of the competition and keep your customers coming back.

Brand Reputation

Once you are established, people associate certain aspects of your restaurant with certain foods, feelings, and past events. It's important to keep that.

Use Social Media

The best part of using these platforms is you can send pictures of your food. People seem to like that. But you can use it to your advantage. Start a promotion of 'tag yourself here' with the daily dish and make it go viral.

Send out 'Question of the day' and offer deals, freebies or discounts for the first five winners. Hold contests where followers are to guess a secret ingredient in your daily special.

Website

You can't survive in business without a website. if you don't have one or don't have time to run it, hire professionals to do it for you. It's imperative it's up to date. When people go to your website, they need to see your location, your contact number, and your menu.

Post your daily special, soup of the day, and any other types of fun special you use for promotion, lime 2 for 1 date night or Spaghetti Saturday.

For regular contributions of content, get someone who understands marketing, how to spread the good word and will do a great job in monitoring it all for you.

Read Reviews

Read your reviews all the time on all the sites you can. Save the good ones for promotion but don't discount the bad comments. The reason behind the bad review isn't as important as the negative comments themselves.

Acknowledge the user, thank them for bringing the problem to your attention and tell them you will look into it. Offer them a voucher for a dinner, drinks or a complimentary meal. If they are genuine, they will claim it.

Community Involvement

Offer to supply pizza for the local baseball team or a special for teams to come in for meals. This will get around on social media very quickly. People love a feel-good story and they love to share them with their friends.

Turn up the Heat

The fact is, no matter how good your food is, people want to see what others think. That means online. Your brand reputation can be made online just as easily as it can be destroyed.

Unless you are savvy when it comes to internet promotion and have the time, please contact us to look after your needs for you. Ask about our past projects here.

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127 Hits

Are Any of Your Customers Searching for You on Mobile Devices?

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By some estimates, more than 60 percent of all Google searches are now performed on mobile devices, so it makes sense that Google wants to capitalize on this traffic and ensure the best possible experience for its users."

Although we are not sure what the full impact of the Google “mobilegeddon” changes will be, one thing is learn. Companies who focus on mobile users WILL be rewarded with more visibility from Google.

It’s safe to say, if you are not considering making your online business experience mobile friendly, you will notice a significant decrease in search visibility - if you haven’t already.

If you have any questions or want to connect by phone, please feel free to schedule a call by clicking this link. It's pretty sweet. :)
meetme.so/karmamarketing

All the best to you and let's talk at your convenience!

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1914 Hits

Karma Marketing + Media Gets the Definition Fit Website into Shape

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Definition Fit, top Sarasota gym and fitness center, teamed up with Karma Marketing + Media, the experts in bringing your online presence to the next level. Definition Fit may be the hottest place for fitness and weight training, but Karma Marketing + Media was brought in to do the heavy lifting - punching up the Def Fit brand and get the blood really pumping!

The new, redesigned, responsive website formats nicely to any tablet or smart device. With the click of a button, you can sign up for classes, schedule a time to meet a trainer, or call. This colorful, user-friendly website gives a fantastic overview of the entire facility and all its staff members.

Karma Marketing and Media got the Definition Fit website into shape. Now Definition Fit will help shape your new look!

Definition Fit is located in downtown Sarasota, and the new web address is www.definitionfit.com. Check them out!

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2699 Hits

Website Testimonials Done Right

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If you’ve worked with us, you know we always try to pull those fantastic testimonials you have from your clients out of you. "Testimonials can be very powerful for helping to establish trust and encouraging visitors to buy, sign up, fill out a form, or take whatever action you are after.” (Source: Vandelay Design)

There are so many ways to display website testimonials on your site - how do you display them on your site? Hopefully you’ll see some creative ways to utilize the power of testimonials on a website. Click Here to see "16 Awesome Examples of Website Testimonials Done Right!"

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2165 Hits

Karma Has A New Address


24Eblast AddressChangeSometime in life things change, like the Karma Marketing + Media address… But never our level of AWESOME. Please take a moment and update your records to reflect the new address: Karma Marketing + Media PO Box 5765 Sarasota, FL 34277. 

Yes the new address in located in Florida. No, we are not breaking up. Yes, you can definitely come visit.

What does the address mean to you? If you want to snail mail something to Karma, you'll want to use the address above to get the fastest response to your request. 

Mail us something - we look forward to hearing from you!

 
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4492 Hits

Scary Websites Can Be Refreshed and Redsesigned with Karma!

Do you have a website that has been scaring you or your potential clients away? It happens to the best of us (it even happened to Karma!). When you are plagued with a outdated, tired, and old website - don't get overwhelmed. It doesn't necessarily mean you have to start from scratch! Karma Marketing + Media works with current and new clients to continuously improve their image through your website as well as other marketing collateral. Refreshing or repolishing your website may be just what you need to take your business to the next level. 

Take a look at your current website and ask yourself? Does it look AWESOME? If the answer is no, call Michael for suggestions on how to polish that site and make it sparkle for potential and future clients to experience. A new and improved website is right around the corner...don't be scared!

21Eblast WebsiteRefresh
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4829 Hits

Unique Restaurant Website Design for Blu' Island Bistro - Venice, FL

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Karma is pleased to announce the launch of Blu' Island Bistro website - a unique dining experience in Venice, Florida. This website matches the feel and flavor of the restaurant, while being clean and simple. The food speaks for itself (it is really delicious!) - beyond that easy navigation, menu viewing, and search engine optimization topped it all off. 

If you live around Venice, Florida or are ever visiting - Karma recommends visiting Blu' Island Bistro for the AWESOME food and atmosphere.
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4337 Hits

2 Mobile Sites Launched!

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Karma Marketing + Media Launches 2 Mobile Sites!


Prairie Lakes Management - Lakewood Heights and Ryan Brucker, both recongized the importance of having a mobile presence for their clientele. Karma worked with both companies to create an easy to navigate mobile site.

By 2014, it is well known that mobile Internet usage will take over desktop browsing. Which means that these are brackish times for your web-presence and that you need to cater to two distinctly different crowds.

The reality today is that people are searching in different ways and many of those searches are happening at red lights (or reddish lights).

When searches happen for your product or service, your website needs to show up at Google and then it needs to help get that person who has time on their hands to research the info that they are looking for.

BUT – for the overscheduled person racing through life, who just has a few minutes to spare at an intersection, you need to help them be able to immediately reach out to you so that your staff can help them fix whatever issue is ailing them.

Because, at the next stoplight, they'll be checking off another box. Hopefully the last box checked was a phone call to your office.
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4285 Hits

Mobile Website Design & Development

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A mobile-friendly site provides a great overall website experience to your mobile users. 70 million Americans browse websites from their phone every month and over 60 percent of consumers use smartphones to search for business locations or directions. It has become a necessity to provide a quality mobile experience and provides quick access to information about your business.

Your existing website will be converted into a user-friendly and fast mobile website. What's great about our service is that it automatically syncs with your regular website. Any changes made to your regular website are automatically updated in your mobile site.

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4395 Hits

CONTACT KARMA
MARKETING + MEDIA

Thank you for your interest in Karma Marketing + Media, your full-service Sarasota website design & virtual marketing company.

Sarasota/Venice AREA

(941) 500-4530