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How to Manage Your Restaurant's Reputation Online

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If you own or operate a restaurant, you know how competitive it can be. What's hot today is a wind tunnel by next week. Your brand reputation is your bread and butter, and one small, negative review online can reek havoc with your sales.

Likewise, one good review or mention in a popular magazine or newspaper can really bring in business. With so much marketing that happens online, you need to manage that in a professional and speedy manner.

Let's look at a few key ways you can stay ahead of the competition and keep your customers coming back.

Brand Reputation

Once you are established, people associate certain aspects of your restaurant with certain foods, feelings, and past events. It's important to keep that.

Use Social Media

The best part of using these platforms is you can send pictures of your food. People seem to like that. But you can use it to your advantage. Start a promotion of 'tag yourself here' with the daily dish and make it go viral.

Send out 'Question of the day' and offer deals, freebies or discounts for the first five winners. Hold contests where followers are to guess a secret ingredient in your daily special.

Website

You can't survive in business without a website. if you don't have one or don't have time to run it, hire professionals to do it for you. It's imperative it's up to date. When people go to your website, they need to see your location, your contact number, and your menu.

Post your daily special, soup of the day, and any other types of fun special you use for promotion, lime 2 for 1 date night or Spaghetti Saturday.

For regular contributions of content, get someone who understands marketing, how to spread the good word and will do a great job in monitoring it all for you.

Read Reviews

Read your reviews all the time on all the sites you can. Save the good ones for promotion but don't discount the bad comments. The reason behind the bad review isn't as important as the negative comments themselves.

Acknowledge the user, thank them for bringing the problem to your attention and tell them you will look into it. Offer them a voucher for a dinner, drinks or a complimentary meal. If they are genuine, they will claim it.

Community Involvement

Offer to supply pizza for the local baseball team or a special for teams to come in for meals. This will get around on social media very quickly. People love a feel-good story and they love to share them with their friends.

Turn up the Heat

The fact is, no matter how good your food is, people want to see what others think. That means online. Your brand reputation can be made online just as easily as it can be destroyed.

Unless you are savvy when it comes to internet promotion and have the time, please contact us to look after your needs for you. Ask about our past projects here.

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127 Hits

Are Any of Your Customers Searching for You on Mobile Devices?

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By some estimates, more than 60 percent of all Google searches are now performed on mobile devices, so it makes sense that Google wants to capitalize on this traffic and ensure the best possible experience for its users."

Although we are not sure what the full impact of the Google “mobilegeddon” changes will be, one thing is learn. Companies who focus on mobile users WILL be rewarded with more visibility from Google.

It’s safe to say, if you are not considering making your online business experience mobile friendly, you will notice a significant decrease in search visibility - if you haven’t already.

If you have any questions or want to connect by phone, please feel free to schedule a call by clicking this link. It's pretty sweet. :)
meetme.so/karmamarketing

All the best to you and let's talk at your convenience!

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1914 Hits

2 Mobile Sites Launched!

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Karma Marketing + Media Launches 2 Mobile Sites!


Prairie Lakes Management - Lakewood Heights and Ryan Brucker, both recongized the importance of having a mobile presence for their clientele. Karma worked with both companies to create an easy to navigate mobile site.

By 2014, it is well known that mobile Internet usage will take over desktop browsing. Which means that these are brackish times for your web-presence and that you need to cater to two distinctly different crowds.

The reality today is that people are searching in different ways and many of those searches are happening at red lights (or reddish lights).

When searches happen for your product or service, your website needs to show up at Google and then it needs to help get that person who has time on their hands to research the info that they are looking for.

BUT – for the overscheduled person racing through life, who just has a few minutes to spare at an intersection, you need to help them be able to immediately reach out to you so that your staff can help them fix whatever issue is ailing them.

Because, at the next stoplight, they'll be checking off another box. Hopefully the last box checked was a phone call to your office.
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4285 Hits

Mobile Website Design & Development

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A mobile-friendly site provides a great overall website experience to your mobile users. 70 million Americans browse websites from their phone every month and over 60 percent of consumers use smartphones to search for business locations or directions. It has become a necessity to provide a quality mobile experience and provides quick access to information about your business.

Your existing website will be converted into a user-friendly and fast mobile website. What's great about our service is that it automatically syncs with your regular website. Any changes made to your regular website are automatically updated in your mobile site.

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4395 Hits

CONTACT KARMA
MARKETING + MEDIA

Thank you for your interest in Karma Marketing + Media, your full-service Sarasota website design & virtual marketing company.

Sarasota/Venice AREA

(941) 500-4530