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Don't DIY: Why You Need Professionally Managed Local SEO Services

Professionally Managed Local SEO ServicesIt seems like learning SEO should be easy. That anyone can learn it and then apply it to their business.

But the internet is always changing. Search engines like Google are constantly changing their rules and it's nearly impossible to keep up. And if you don't know what the rules are, you could be penalized.

Many business owners find they don't have the time to properly focus on SEO.

The result is less money in their pockets. Instead of doing it yourself, why not hire a professional to handle your local SEO services. Keep reading to learn why the SEO business should be left to the professionals.

Hiring Someone to Provide Local SEO Services Saves You Time

All business owners have one thing in common: you wear many hats during the day. Finding great employees, new customers, and streamlining your business takes up a lot of time.

By hiring a local SEO company, you get the benefits of having a full-time professional marketing employee. This saves you from having to learn a new skill you may not be great at.

Getting the Right SEO Help Saves You Money

There's nothing worse than spending time and money on marketing efforts only to have them fail. By hiring a professional SEO company, you get to hire people who know what they're doing so that you succeed.

A good SEO business will explain to you exactly where you should be putting your marketing dollars so you achieve maximum results. You'll also save money by not having to hire an in-house marketing expert.

Getting SEO Help Means Getting the Right Results

Most business owners have no idea what a successful campaign looks like. They don't know how to read their own metrics. Ask the SEO business you hire to help you understand how to read your metrics so you can monitor your campaigns properly.

Also, make sure you ask your SEO company to explain what they think a successful SEO campaign is before you hire them. Ask for references so you can talk to other companies who have worked with them and achieved successful results.

Helps You Create a Better Website

There's nothing that will turn off a potential customer more than a poorly designed website. But it's not all about looks.

You need to add SEO to your website. You need to constantly create new and engaging content to keep people coming back.

There are keywords that need to be added, internal and external links, and then there are the errors. Most of us have no idea that there are errors on our websites, much less know how to fix them.

Those errors can create huge problems for you and the results are that your SEO rankings drop. Hiring a local SEO company means they can help you design a flawless website that keeps people coming back again and again.

You'll Get More Than Just SEO Help

There's more to online marketing than just SEO. There's content, your website, e-mail marketing, and your social media presence. All of this takes time and effort.

When you hire an SEO business, you can get full service from them. That means less stress and more profits for you and your business.

Work With Us

We're proud to offer local SEO services to our customers. We also offer other services to help our clients build a successful online presence.

We can help you, too. But don't take our word for it, read our client's testimonials and see for yourself.

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How to Take the Sting Out of Bad Reviews

Take the Sting Out of Bad Reviews

Nothing hurts quite like excitedly scrolling to read reviews for a business that consumes all your waking moments only to come across a rotten tomato in the bunch.

Though you may never learn to love bad Yelp reviews, they shouldn't cripple you. Remember, your world appears as you perceive it.

Here are ways to change your perception of bad reviews in order to ease the sting.

Negative Reviews Provide Constructive Feedback

If you only focus on the negativity, then you will never learn from your mistakes. Instead, read what they say with an open mind and review the aspect of your business they felt unsatisfied with.

For instance, let's say a restaurant review reads, "The service here is terrible! The waitress spilled milk on the table and nobody was friendly!"

Instead of crying over spilled milk, you should see who was working and research to see if anybody on that day typically receives complaints. If so, watch them. If not, ask your employees what happened.

Also, now you can watch for similar reviews. This review opened your eyes to a possible issue and gave you the opportunity to:

  • talk to employees about expectations, like always acting friendly
  • fire a bad apple
  • review your employee handbook and fix it to match customer expectations

If nobody ever tells us what they don't like, then how will we always give them what they do like?

People Only Hate What They Know

People cannot hate a business that they never heard of. Congratulations! Your marketing efforts made you visible.

Visible or not, some reviews can make you feel like an ant getting stepped on, but keep focusing on the positive. Your business is visible, functioning, and expanding!

In quality service, get used to:

  • the happy customer, who raves about your business
  • the yappy customer, who complains about your business
  • the quiet customer, who politely walks away

Silence is your enemy in business! So even a bad review is better than the dissatisfied customer who leaves without a word.

Bad Reviews Offer the Chance to Apologize

Sometimes a bad review feels like instant doom... dun-dun-duuuun!

It's not.

Sometimes people who really enjoy the product or service a business provides simply want to give a heads up that something is momentarily out of whack. Loyal customer or not, their feedback offers you the chance to apologize and make it right.

Harvard Business Review explains that customer apologies should always come with an explination and an offer to make things right. If you pull off this apology well, you could gain long-term loyalty and respect; an opportunity that the bad review placed in your lap.

Sometimes It's Them, Not You

We all know, the customer is always right; but sometimes, they're not. Sometimes a bad review stems from deep-rooted childhood pain that they decided to project on your business.

Remember, some people love chocolate, while others will only eat vanilla; there are even people out there who hate rainbow sprinkles. I'm not here to judge them but to show you that you might not be their taste.

To help you through the sting of a bad review, search through bad Yelp reviews of similar companies, to see if they get similar feedback.

Moving Forward

Move forward, arming yourself with the opportunity that bad review provides.

Contact us for help developing marketing content that will keep reviews, good, bad, and awesome, pouring in.

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How to Increase Online Dentist Leads With Bite

Increase Online Dentist Leads

When you started your dental practice, all you heard was how important it was to have a website. You followed the wisdom. You invested in a website that looks professional and has a great design. So why isn't it bringing you any leads?

In truth, a website isn't all you need. For a successful web presence, you need to take the next step and help your site gain visibility. Starting with the basics of search engine optimization can go a long way toward getting your site to pop up in those all-important Google searches.

To get started and boost your online dentist leads, try these tips.

Tips to Increase Your Online Dentist Leads

If you aren't getting new patients, it could be because they haven't found you. Try these strategies to get more leads:

1. Make Your Site an Informational Resource

If your site's only purpose is to introduce your practice, you'll show up for a select few search terms. On the other hand, if you have informational pages about root canals, dental exams, veneers, and more, your site could show in Google for any of these search terms as well.

As an added bonus, having more information on your site shows patients that you know what you're talking about.

2. Claim Your Local Business Listing with Google

Claiming or adding your local business listing with Google has a number of benefits.

First, it tells Google that you're a legitimate business. That boosts your SEO right away. Second, it lets you respond to and manage patient reviews. There are plenty of other advantages, but these are the two that make an instant difference.

Claiming your Google business listing is a quick process, but it's one you have to initiate.

3. Invest in Search Engine Marketing

When you do a Google search, chances are that the first three or four results are paid for.

With search engine marketing through Google Ads (formerly Google Adwords), you can pay to appear higher for certain search terms. This is a direct way to boost your visibility and get more leads.

4. Get Social

If you aren't already, get on social media. Create and verify your Facebook page, as well as Twitter and Instagram. Depending on your brand, other social media platforms may be a good fit as well.

Social media is a great place to spread the word and share helpful dental care tips and other information. Even fun videos can bring more leads into your door. Still, medical offices on social media have to abide by certain privacy guidelines, so use it wisely.

5. Make it Easy for Patients to Get in Touch

Your future patients are busy people, and they might not have time to call for an appointment during business hours. If they're looking for dentists in the evening, you also want to capture the lead before they "cool off."

To do this, let patients contact you on your website. Create a contact form or give them an email address to click.

Boosting Your Dental Practice's Online Presence

The internet is full of clutter and over-information, so the challenge is cutting through and reaching the right people. To get the dentist leads your practice needs, follow the steps above as a starting point.

If you want more hands-on marketing help, contact our marketing experts.

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CONTACT KARMA
MARKETING + MEDIA

Thank you for your interest in Karma Marketing + Media, your full-service Sarasota website design & virtual marketing company.

Sarasota/Venice AREA

(941) 500-4530