When you started your dental practice, all you heard was how important it was to have a website. You followed the wisdom. You invested in a website that looks professional and has a great design. So why isn't it bringing you any leads?
In truth, a website isn't all you need. For a successful web presence, you need to take the next step and help your site gain visibility. Starting with the basics of search engine optimization can go a long way toward getting your site to pop up in those all-important Google searches.
To get started and boost your online dentist leads, try these tips.
Tips to Increase Your Online Dentist Leads
If you aren't getting new patients, it could be because they haven't found you. Try these strategies to get more leads:
1. Make Your Site an Informational Resource
If your site's only purpose is to introduce your practice, you'll show up for a select few search terms. On the other hand, if you have informational pages about root canals, dental exams, veneers, and more, your site could show in Google for any of these search terms as well.
As an added bonus, having more information on your site shows patients that you know what you're talking about.
2. Claim Your Local Business Listing with Google
Claiming or adding your local business listing with Google has a number of benefits.
First, it tells Google that you're a legitimate business. That boosts your SEO right away. Second, it lets you respond to and manage patient reviews. There are plenty of other advantages, but these are the two that make an instant difference.
Claiming your Google business listing is a quick process, but it's one you have to initiate.
3. Invest in Search Engine Marketing
When you do a Google search, chances are that the first three or four results are paid for.
With search engine marketing through Google Ads (formerly Google Adwords), you can pay to appear higher for certain search terms. This is a direct way to boost your visibility and get more leads.
4. Get Social
If you aren't already, get on social media. Create and verify your Facebook page, as well as Twitter and Instagram. Depending on your brand, other social media platforms may be a good fit as well.
Social media is a great place to spread the word and share helpful dental care tips and other information. Even fun videos can bring more leads into your door. Still, medical offices on social media have to abide by certain privacy guidelines, so use it wisely.
5. Make it Easy for Patients to Get in Touch
Your future patients are busy people, and they might not have time to call for an appointment during business hours. If they're looking for dentists in the evening, you also want to capture the lead before they "cool off."
To do this, let patients contact you on your website. Create a contact form or give them an email address to click.
Boosting Your Dental Practice's Online Presence
The internet is full of clutter and over-information, so the challenge is cutting through and reaching the right people. To get the dentist leads your practice needs, follow the steps above as a starting point.
If you want more hands-on marketing help, contact our marketing experts.