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Sarasota SEO 101: What Are Backlinks? Here's What You Need to Know

SEO 101As of April 2018, Google had already raked in an amazing $31.1 billion in sales this year. Of those billions of dollars, we can only imagine what percentage of them were search engine-related.

But what do Google's sales have to do with backlinks?

A lot, as it turns out. You can't have a successful backlink strategy without understanding the connection between the SERPs and backlinks.

What exactly, though, are backlinks? And more importantly, why are they important for your site's SEO strategy?

Stick around for today's SEO 101 course to find out how to utilize backlinks to increase your sales.

SEO 101: What Are Backlinks?

If you've visited our blog before, you already know what SEO is. Backlinks are just one element of effective SEO strategies.

So what are they exactly?

Simply put, backlinks are links which refer people to your site.

Let's say, for example, that a journalist who writes for The New York Times links to your site from the publication's website. You would consider that link a backlink.

As you can imagine, that link will directly impact your business. Keep reading to find out how.

Why Are Backlinks Important?

The primary benefit of receiving a backlink is obvious:

Exposure.

A big-time newspaper or magazine, for instance, has hundreds of thousands to millions of readers. As a result, a link from that publication is a chance for you to reach and convert its readership. For free.

Of course, there are benefits which aren't as obvious to people who don't know much about backlinks. Here are two big ones:

Organic Site Traffic

There are two types of site traffic: paid traffic and organic traffic.

You're probably familiar with paid traffic. If you've ever run a Google ad campaign or social media ad campaign, you've paid for site traffic at some point.

Organic traffic is just the opposite of paid traffic. It's traffic which occurs naturally. And by "naturally," we mean that it's the result of users finding your site via a search engine or some other organic method.

Earning backlinks is an effective way of increasing your organic traffic. The more links to your domain that exist, the more organic traffic your site receives.

Why, however, is organic site traffic such a huge benefit? Why can't you just pay for your traffic forever?

As it turns out, paid traffic is more expensive than organic traffic in the long run. If you pay for traffic, you pay to get your product in front of your target audience once.

But if you earn enough organic site traffic? You no longer have to pay for the majority of your site traffic.

Domain Authority

Trust is critical for businesses today. Without trust, your site visitors aren't going to view your domain as credible.

Backlinks to your site signal that it's trustworthy. Why, after all, would a major news outlet or well-known site link to your website if it was sketchy?

And domain authority is good for more than building trust. Your site's search engine ranking rises as you earn more authoritative backlinks.

The Secret to Building a Great Backlink Profile

The secret to building a great backlink profile is...more complex than we have time to explain in an SEO 101 course. But don't worry. We have plenty of other lessons available on our blog.

In any case, you can always reach out to us if you have questions about your SEO strategy. We'd be more than happy to answer your questions.

4 Ways You Can Improve Your SEO with Web Design

seo friendlinessThere are 28 million small businesses in the United States. Most of these small businesses have websites advertising their products and services. This makes it easy for your business website to fall through the cracks.

If your website fails, your business is going to fail. This is why it's so important to create a website that people will find and be able to use when searching online.

SEO can make or break your business, so it's time to make some improvements to your website that boosts your SEO friendliness.

Web design plays a big role in SEO. Let's look at how you can use your web design to improve your SEO and attract more customers or clients to your business.

4 Ways to Boost SEO Friendliness with Web Design

Web design isn't just about making your website look attractive. It's about creating a website that attracts more users and keeps them there. Here are some web design tips that will improve your SEO.

1. Make Your Website User-Friendly

If your website isn't easy to use, no one is going to want to use it. It doesn't matter if you get someone to your website if you can't keep them there long enough to learn about your business or products.

Make your website user-friendly by having a navigation bar and organized content. Minimize the amount of graphics you use, as this can slow down your site. People tend to lose patience if they need to wait for a page to load.

2. Create a Blog Page

Your website should have an easy-to-use and informative blog page full of useful content. Your blog page will attract a ton of new visitors who are searching Google for information that your blog can provide.

You should put up content on a regular basis so you can continue to get visitors each month. Make sure your blogs cater to people who would be interested in your business so the blog visits can turn into sales.

3. Strategic Placement of Keywords

Identify keywords related to your industry that have a high search engine volume and low competition. By using these keywords strategically throughout your website, you will attract users who are searching these keywords.

Try to use more specific keywords as well as common keywords so you can have less competition. Place these keywords in your blog posts and throughout your website to attract more people and boost your SEO.

4. Mobile Optimization

Nearly 60% of searches are from mobile devices. If your website isn't optimized to work on mobile phones, you will lose a ton of potential customers.

Your web design needs to have mobile optimization if you want to attract these mobile searches to your website.

For More Information

If you want your business to succeed, you need to take SEO seriously because it is here to stay. By making simple improvements to your web design, you can improve SEO friendliness and attract more people to your site.

For more information on how to use web design to help improve your SEO, please contact us today.

4 Local SEO Tools Every Small Business Needs

local seo toolsWhen you're a small business investing in SEO tools can seem impossible.

Not only do they have high costs, you also need to know which ones are relevant to your strategy.

We've devised a list of free or low-cost local SEO tools which should help the average small business owner handle their SEO plans.

So, let's hop right in and we'll help you start dominating the rankings in your area.

1. Google My Business

If you don't have your My Business account set up with Google then you're not doing yourself any favors.

Indeed, this might be the most important thing you can do for your local SEO. Once it's linked to your website it'll give you a little bit of SEO power and if you can get everything in order you stand a good chance at topping off the charts for your business.

Neglecting this part of your strategy is an enormous mistake.

2. SEO Quake

How about a quick and easy plug-in with powerful capabilities?

SEO Quake is a free plugin which can be turned off and on as you go. It's easy to use and will show you a ton of information.

Whether you want to audit your own site, compare pages, or just get a heads up while you're poking around on Google it's one of the best tools around.

If toolbars aren't your thing you can also turn it off and open up a dashboard to get the information you need.

3. Google Analytics

Google comes in handy, and their analytics are used by everyone from amateurs to pros.

Put your site through Google Analytics. It'll help you determine which of your traffic-driving methods is best serving you. It takes a little bit of know-how to set up and it isn't strictly an SEO tool but if you aren't using it then you're missing out.

Use it to keep track of your campaigns so you know what's really working. With modern data analytics, you don't have to do any guesswork, you can know.

4. A Backlink Checker

There are a ton off different backlink checkers that can be found online.

While Ahrefs is one of the leading services in this regard, they're also quite expensive overall.

Instead, a quick Google search can turn up a number of free tools which will let you check your links.

Ensuring that you have high-quality backlinks and knowing where they're coming from is probably the best gauge of your website's content. If you're getting organic links then you know you're on the right track.

It's also important to make sure that you don't have any "shady" links which can knock you down in the rankings.

Make the Most of Your Local SEO Tools

Using local SEO tools can take a lot of time and finesse.

It's definitely not the easiest thing in the world but once you get the hang of it you'll be able to manage SEO campaigns easily.

Of course, you may just want to hire an expert instead.

We have a full range of services dedicated to those who want to outsource their marketing department.

Why not take a look and see what we can do for you?

Why You Need a Professional WordPress Designer In Sarasota for Your Site

wordpress designerYou can do all the social media marketing you want, but without a great website design, potential customers won't stick around long enough to become actual customers.

Today, many business owners are turning to WordPress for professional-looking websites. While there are certainly plenty of nice themes to choose from, picking one may not be the best move for your business.

Keep reading to find out 6 reasons why you need to hire a professional WordPress designer for your company's website.

1. Completely Unique Design

Someone who spends enough time on the web will quickly recognize if you're running your website on a free WordPress theme. Even if you change the pictures and colors, the layout is a dead giveaway.

While there's no need to reinvent the wheel, having a completely unique design will show your customers that what you're offering is a high-quality service because you've taken the time to have a high-quality website.

2. Improved SEO Capabilities

A great web designer will help incorporate local SEO right into your website's code. This will optimize your website for Google and other search engines, making it easier for potential customers to find.

3. Newest Technologies

Some WordPress themes have been around for years and haven't been updated since their creation. That can leave your website running slow, which is a huge turn off for visitors.

In fact, if your webpage takes 5 seconds to load, you'll lose over 50% of your visitors. So, to keep those visitors on your site, you need to have the newest and fastest technology behind the design.

4. Custom-fit to Meet Your Needs

If you're blogging about your cat for fun, a pre-made WordPress theme will do just fine. However, if you're trying to run a business and want an interactive website, you need to hire a designer.

You can add features like price comparison or a cost calculator to your site when you have a designer helping you out. This allows potential customers to gain something valuable from your site which builds trust.

5. Save Time

By hiring a web designer, you don't have to worry about trying to set up the site yourself, saving you tons of time and frustration. Even picking out a theme is a time-consuming process as there are literally thousands of them to choose from.

6. Ongoing Support

What happens if you have a question about how to do even the simplest thing on your website? Hours of Google searches may help, but what if you still can't get it to work?

This is where a professional WordPress designer comes in. They set everything up for you initially so you don't have to worry about it. Then, whenever you have a question, you'll have a direct line to an expert that can quickly solve whatever comes up.

Where to Find a WordPress Designer in Sarasota

Having a WordPress designer will give your company the edge it needs to stand out from the crowd and establish your business as the best.

If you're ready to get started, contact us today for more information.

Don't DIY: Why You Need Professionally Managed Local SEO Services

Professionally Managed Local SEO ServicesIt seems like learning SEO should be easy. That anyone can learn it and then apply it to their business.

But the internet is always changing. Search engines like Google are constantly changing their rules and it's nearly impossible to keep up. And if you don't know what the rules are, you could be penalized.

Many business owners find they don't have the time to properly focus on SEO.

The result is less money in their pockets. Instead of doing it yourself, why not hire a professional to handle your local SEO services. Keep reading to learn why the SEO business should be left to the professionals.

Hiring Someone to Provide Local SEO Services Saves You Time

All business owners have one thing in common: you wear many hats during the day. Finding great employees, new customers, and streamlining your business takes up a lot of time.

By hiring a local SEO company, you get the benefits of having a full-time professional marketing employee. This saves you from having to learn a new skill you may not be great at.

Getting the Right SEO Help Saves You Money

There's nothing worse than spending time and money on marketing efforts only to have them fail. By hiring a professional SEO company, you get to hire people who know what they're doing so that you succeed.

A good SEO business will explain to you exactly where you should be putting your marketing dollars so you achieve maximum results. You'll also save money by not having to hire an in-house marketing expert.

Getting SEO Help Means Getting the Right Results

Most business owners have no idea what a successful campaign looks like. They don't know how to read their own metrics. Ask the SEO business you hire to help you understand how to read your metrics so you can monitor your campaigns properly.

Also, make sure you ask your SEO company to explain what they think a successful SEO campaign is before you hire them. Ask for references so you can talk to other companies who have worked with them and achieved successful results.

Helps You Create a Better Website

There's nothing that will turn off a potential customer more than a poorly designed website. But it's not all about looks.

You need to add SEO to your website. You need to constantly create new and engaging content to keep people coming back.

There are keywords that need to be added, internal and external links, and then there are the errors. Most of us have no idea that there are errors on our websites, much less know how to fix them.

Those errors can create huge problems for you and the results are that your SEO rankings drop. Hiring a local SEO company means they can help you design a flawless website that keeps people coming back again and again.

You'll Get More Than Just SEO Help

There's more to online marketing than just SEO. There's content, your website, e-mail marketing, and your social media presence. All of this takes time and effort.

When you hire an SEO business, you can get full service from them. That means less stress and more profits for you and your business.

Work With Us

We're proud to offer local SEO services to our customers. We also offer other services to help our clients build a successful online presence.

We can help you, too. But don't take our word for it, read our client's testimonials and see for yourself.

Karma Marketing + Media Launches a New Website for Venice MainStreet

venice website design
The Venice MainStreet website serves as a complete resource for businesses and visitors in Venice, FL, and receives more than 8,000 visitors a month, KarmaMarketingandMedia.com reports.


FOR IMMEDIATE RELEASE

(Sarasota, FL) Karma Marketing + Media announces they have recently completed a new custom WordPress website for Venice MainStreet. The site serves as a complete resource for businesses in Venice, FL and receives more than 8,000 visitors each month. As a result, these businesses obtain extra exposure. Furthermore, the site serves as the main online resource for the Venice, Florida calendar of events.

"We are very proud of the Venice Website Design as it provides businesses with the exposure they need to succeed. Brand visibility is of great importance when it comes to generating new leads, and this site ensures the member businesses obtain this visibility. Thanks to the online business directory, every business that chooses to become a member is promoted along with the events they are hosting," Michael Given, the owner of Karma Marketing + Media, reports.

The Venice web site distributes weekly E-blasts that reach more than 10,000 individuals to promote the events and businesses. Furthermore, there is an online store on the site where visitors can purchase tickets and merchandise. Venice MainStreet remains committed to preserving and enhancing the character, beauty, economic, and community vitality of the historic downtown and this is reflected in the items featured in the store.

"A person can easily visit the store before learning about things to do in and around Venice. Check out annual events, upcoming outdoor activities, and the history of Venice in one visit. Everything a person could want to know about the area may be found on this new website we created. In addition, visitors find information about parking, as any time spent in the area should be focused on the beauty and charm of the businesses, not where to park," Given continues.

Every business is a brand, not simply a business. As a result, the website must reflect the brand. Karma Marketing + Media created this website to reflect the Venice MainStreet brand while still highlighting the brands of the individual members. Members find this benefits them in a variety of ways.

"Our Web Design in Venice services are formulated to ensure our clients get the maximum exposure at all times. For this reason, every site we create emphasizes ease of use while drawing attention to the client. For this reason, we offer additional services, including social media, email marketing, and marketing strategy. Give us a call today and we'll be happy to sit down with you and help you determine how to move your business forward," Given states.

About Karma Marketing + Media:

Karma Marketing + Media is a full-service internet marketing business based in Sarasota, FL. They not only design and develop Google optimized websites, but also market them through Facebook, Instagram, Email Marketing, & CRM.

MEDIA CONTACT

Michael Given
Grand Poobah
PO Box 5765
941-914-9448
This email address is being protected from spambots. You need JavaScript enabled to view it.
https://www.karmamarketingandmedia.com

How to Take the Sting Out of Bad Reviews

Take the Sting Out of Bad Reviews

Nothing hurts quite like excitedly scrolling to read reviews for a business that consumes all your waking moments only to come across a rotten tomato in the bunch.

Though you may never learn to love bad Yelp reviews, they shouldn't cripple you. Remember, your world appears as you perceive it.

Here are ways to change your perception of bad reviews in order to ease the sting.

Negative Reviews Provide Constructive Feedback

If you only focus on the negativity, then you will never learn from your mistakes. Instead, read what they say with an open mind and review the aspect of your business they felt unsatisfied with.

For instance, let's say a restaurant review reads, "The service here is terrible! The waitress spilled milk on the table and nobody was friendly!"

Instead of crying over spilled milk, you should see who was working and research to see if anybody on that day typically receives complaints. If so, watch them. If not, ask your employees what happened.

Also, now you can watch for similar reviews. This review opened your eyes to a possible issue and gave you the opportunity to:

  • talk to employees about expectations, like always acting friendly
  • fire a bad apple
  • review your employee handbook and fix it to match customer expectations

If nobody ever tells us what they don't like, then how will we always give them what they do like?

People Only Hate What They Know

People cannot hate a business that they never heard of. Congratulations! Your marketing efforts made you visible.

Visible or not, some reviews can make you feel like an ant getting stepped on, but keep focusing on the positive. Your business is visible, functioning, and expanding!

In quality service, get used to:

  • the happy customer, who raves about your business
  • the yappy customer, who complains about your business
  • the quiet customer, who politely walks away

Silence is your enemy in business! So even a bad review is better than the dissatisfied customer who leaves without a word.

Bad Reviews Offer the Chance to Apologize

Sometimes a bad review feels like instant doom... dun-dun-duuuun!

It's not.

Sometimes people who really enjoy the product or service a business provides simply want to give a heads up that something is momentarily out of whack. Loyal customer or not, their feedback offers you the chance to apologize and make it right.

Harvard Business Review explains that customer apologies should always come with an explination and an offer to make things right. If you pull off this apology well, you could gain long-term loyalty and respect; an opportunity that the bad review placed in your lap.

Sometimes It's Them, Not You

We all know, the customer is always right; but sometimes, they're not. Sometimes a bad review stems from deep-rooted childhood pain that they decided to project on your business.

Remember, some people love chocolate, while others will only eat vanilla; there are even people out there who hate rainbow sprinkles. I'm not here to judge them but to show you that you might not be their taste.

To help you through the sting of a bad review, search through bad Yelp reviews of similar companies, to see if they get similar feedback.

Moving Forward

Move forward, arming yourself with the opportunity that bad review provides.

Contact us for help developing marketing content that will keep reviews, good, bad, and awesome, pouring in.

How to Increase Online Dentist Leads With Bite

Increase Online Dentist Leads

When you started your dental practice, all you heard was how important it was to have a website. You followed the wisdom. You invested in a website that looks professional and has a great design. So why isn't it bringing you any leads?

In truth, a website isn't all you need. For a successful web presence, you need to take the next step and help your site gain visibility. Starting with the basics of search engine optimization can go a long way toward getting your site to pop up in those all-important Google searches.

To get started and boost your online dentist leads, try these tips.

Tips to Increase Your Online Dentist Leads

If you aren't getting new patients, it could be because they haven't found you. Try these strategies to get more leads:

1. Make Your Site an Informational Resource

If your site's only purpose is to introduce your practice, you'll show up for a select few search terms. On the other hand, if you have informational pages about root canals, dental exams, veneers, and more, your site could show in Google for any of these search terms as well.

As an added bonus, having more information on your site shows patients that you know what you're talking about.

2. Claim Your Local Business Listing with Google

Claiming or adding your local business listing with Google has a number of benefits.

First, it tells Google that you're a legitimate business. That boosts your SEO right away. Second, it lets you respond to and manage patient reviews. There are plenty of other advantages, but these are the two that make an instant difference.

Claiming your Google business listing is a quick process, but it's one you have to initiate.

3. Invest in Search Engine Marketing

When you do a Google search, chances are that the first three or four results are paid for.

With search engine marketing through Google Ads (formerly Google Adwords), you can pay to appear higher for certain search terms. This is a direct way to boost your visibility and get more leads.

4. Get Social

If you aren't already, get on social media. Create and verify your Facebook page, as well as Twitter and Instagram. Depending on your brand, other social media platforms may be a good fit as well.

Social media is a great place to spread the word and share helpful dental care tips and other information. Even fun videos can bring more leads into your door. Still, medical offices on social media have to abide by certain privacy guidelines, so use it wisely.

5. Make it Easy for Patients to Get in Touch

Your future patients are busy people, and they might not have time to call for an appointment during business hours. If they're looking for dentists in the evening, you also want to capture the lead before they "cool off."

To do this, let patients contact you on your website. Create a contact form or give them an email address to click.

Boosting Your Dental Practice's Online Presence

The internet is full of clutter and over-information, so the challenge is cutting through and reaching the right people. To get the dentist leads your practice needs, follow the steps above as a starting point.

If you want more hands-on marketing help, contact our marketing experts.

The Picture Perfect Guide to Plastic Surgery SEO - Sarasota, FL

Picture Perfect Guide to Plastic Surgery

The number of minor cosmetic procedures has jumped by almost 200 percent since 2000.

With a new acceptance of plastic surgery, more people will search for plastic surgeons online. But how do you make sure they find your practice?

If you want to market plastic surgery SEO is the way forward. Read on to learn how.

What Is SEO?

SEO stands for search engine optimization. It's the way you get the most out of your website to enable users to find you in search engine results.

The algorithms regularly change but at its heart, SEO depends on your website's content is clear and easy to understand for users. The longer a user spends on your site, the more signals that send to Google that your website is helpful.

And the higher it will push you up the search results to help other people searching for information on that topic.

That's vital if you want potential patients to find your website and consider your services while they're comparing what's available.

The no.1 spot in Google gets 33 percent of search traffic so you need to appear as high as possible in the results.

Think Local for Your Plastic Surgery SEO

Local SEO will be your biggest friend when you're considering SEO for plastic surgeons. Why?

It focuses attention on your website for people in the same geographic area as you. That's important if you're offering physical services like plastic surgery.

68 percent of users perform searches on their smartphone to find information guiding future purchases. This is why it's so crucial that your website is mobile friendly.

But it also means you need your website to appear near the top of the rankings.

Claim your business page on Google My Business. Fill out the business details and make sure they match those on your website.

Display testimonials prominently and kindly ask previous patients to write testimonials on review sites to further boost your SEO credentials.

Optimize landing pages for local keywords, so sprinkle them throughout headers, titles, and even image captions.

And build links with suitable local entities. Sponsor local events to get your name and URL linked from newspaper websites.

Quality sites like this help confer a level of 'credibility' onto yours in the eyes of Google.

Getting SEO Right Turns On A Faucet of Leads

Once you get SEO right, it turns your website into a 24/7 salesperson. If people are searching for that information, then they're a better-qualified lead.

Compare that to Facebook ads, where they may not be interested when they first see your message.

Make sure you have a clear Sarasota plastic surgery website design to wow those visitors. Show them you're professional and dedicated to answering their questions to help build trust.

After all, SEO is all about showing Google that you're a helpful resource.

In Conclusion

Now you know that when it comes to marketing plastic surgery, SEO can be your best friend. Particularly local SEO.

Follow these tips to boost your web presence in the Sarasota area. Or, if you'd like more help, contact us today.

We can handle your Sarasota marketing, leaving you to focus on helping people find their best selves.

5 Tips for the Best Local SEO for Sarasota Doctors

BestLocal SEO

Braving medical school and establishing yourself as a Sarasota medical professional is a major accomplishment, but are you prepared to take on the world of search engine optimization?

Yes, today's Sarasota doctors need to get their feet wet in the digital marketing world in order to succeed. But don't worry, establishing a great web presence and generating tons of traffic doesn't have to be as scary as it sounds.

Here are five of the best local SEO tips to help you dominate your local search results.

1. Learn The Basics of Local SEO

While SEO is a remarkably complex beast, the good news is that you only really need to know the basics.

This is going to require a fair bit of time on your part, so get ready to do some studying. You'll want to make an effort to regularly read articles just like these that outline basic SEO principles.

Make sure you're keeping up with industry trends, even if your research is only once per month or so. Search algorithms change on a frequent basis, and a single mistake can cost you your prized position on Google.

2. Think Of Your Sarasota Practice As A Brand, Not Just A Location

While you know that how wonderful and special your practice is, much of the local public may not have a clue.

The best way to reach them is to stop viewing your practice as a singular location and start viewing it as a brand.

Branding is quintessential in today's advertising world, as it endears your company to the public.

Ultimately, your brand's voice is up to you. However, it's worth noting that branding trends tend to favor warmer, more conversational voices.

A simple way to get in the habit of building your brand is to think about the qualities that separate you from the competition. Then, you can leverage those qualities throughout your local search optimization efforts.

3. Start a Blog

Blogging isn't something many doctors consider themselves experts in. But lucky for you, blogging for SEO is actually quite easy.

All you need is a bit of time, a blog page on your website, and a list of topics.
Generally, these topics should aim to achieve two purposes.

First, they should inform and entertain the ideal reader (in this instance, your future patients).

Second, your blog should build up a steady stream of both internal and external linking. Including both types of links in your posts is a great way to have Google recognize your expertise.

4. Make Patient Reviews A Priority

84 percent of your customers value an online review as much as a friend's recommendation. Make it your goal to generate as many reviews as possible.

If a site allows local reviews, it's a good idea to list your business.

5. Pick The Right Keywords

Finally, make sure that you use the proper keywords throughout your web content.

Each of the following considerations should be taken into account as you start to build up your web presence:

  • Location-specific
  • Your specialization
  • High-ranking keywords
  • How your audience may phrase a search query

In truth, there's a lot more that goes into choosing a keyword that what you see. But for now, this is all you need to know.

Use These Five Best Local SEO Tips To Get The Attention You Deserve

There you have it, five of the best local SEO tips for doctors looking to make a splash in their local search results.

Need a bit of help with your marketing strategy? We're here to help, no matter where you are in the marketing process.

Be sure to get in touch so you can see the difference a professional local SEO campaign makes.

5 Ways Search Engine Reputation Management Can Benefit Your Sarasota Law Firm

Search Engine Reputation Management

Search engines are the primary means by which the 3.5 billion people who have access to the internet today interact with the web. Proving that point, Google alone processes over 4 billion searches on a daily basis.

All of that means it's more important than ever that Google views your law firm favorably and ranks it high when users are searching for legal help in your area of practice.

Among the factors Google weighs to determine search results, online reputation is one of the biggest. Your reputation online is deduced by total review scores clients leave on certain platforms. These platforms include places like Google, Yelp, and more.

To help make you fully aware of the benefits search engine reputation management can bring to your firm, below is a list of the top ways that managing your online reputation can impact your business.

1. A Good Reputation Preserves Your Google 3 Pack Placement

Google's 3 pack is a widget showcasing the very top local businesses Google suggests in an area.

If your business has low reviews, it will be hard to break into the 3 pack. Even if you were able to, your reduced click-through given your negative reputation will lead to your quick removal.

Good reputation management will keep your review aggregate high and preserve your placement.

2. You'll Land Better Employees

When people think search engine reputation management, they think about customers. Thanks to companies like Glass Door, however, employees are also looking for well-reviewed businesses before sending in their applications.

Bad reviews on your company culture means bottom of the barrel employee picks.

3. Your Happy Customers can Promote Your Business

Through online reputation management, your Sarasota law firm will be featured on major review platforms. This will give your happy customers a place to celebrate your services.

These word of mouth recommendations can mean a huge boost for your client funnel.

4. Free Insight on How to Improve

Companies pay thousands of dollars to collect tons of survey data to improve the quality of their services.

With online reputation management services, your company can seamlessly collect critical feedback. You can then incorporate it into your practice to maximize the way you do business for free!

5. You Can Resolve Conflicts and Improve Transparency

Whether or not you choose to be present on review platforms, your Sarasota law firm will inevitably appear on them. If you're not investing in search engine reputation management, you may end up with a company profile filled with misinformation. This negativity can come from a few dissatisfied customers that will make new customers want to stay away.

With reputation management, you can offer resolutions to conflicts. You can correct misinformation. You can show customers that you care about their experiences.

In turn, you'll garner more business for your legal practice.

Wrapping Up How Search Engine Reputation Management Can Benefit Your Sarasota Law Firm

There are over a million practicing attorneys in the United States alone. To cut through that clutter, you'll want to make sure that people online are aware of the quality of your services.

There's no better way to do this and rise up search rankings than with search engine reputation management!

Are you interested in taking your online reputation to the next level? If so, our team at Karma Marketing + Media can help.

We provide Sarasota law firms with a wide variety of digital marketing and reputation management solutions. These are aimed at exploding their online presence and increasing their profitability substantially.

Learn more about what we can do for your legal team today by contacting us!

Your Guide to Social Media Marketing for Dentists

Guide to Social Media Marketing

When you're a dentist, you don't have time to focus on much else than your patients. But if you want to expand your practice and bring in new patients, you should be spending some time on your marketing efforts.

Social media for dentists is the easiest way for you get started in marketing. It can help you reach a lot of customers, and can be easy to get up and running.

Not sure where to start with social media marketing? Don't worry, we're here to help.

If you want to use social media marketing for your dental practice, start with these tips.

Post Consistently

One of the first rules of dental social media marketing is to establish a schedule.

Social media profiles aren't something businesses can start up then neglect for a few months. Inactive profiles can look unprofessional, and can even make some people wonder if you're still open and practicing.

Think about how much time you have to devote to social media, and develop a schedule around that.

If you feel like you won't have enough time to maintain your profiles, plan out some content ahead of time and schedule posts.

Facebook has a built-in scheduling for business profiles, and you can use a social media tool for other profiles to handle scheduling.

Show Your Expertise

Some professionals struggle to use social media because they feel that they have to directly sell their services.

Every post you make shouldn't be an ad for a product or a service. Your posts should be educational or entertaining for users.

As a dentist, you have a wealth of knowledge at your disposal. You can make informative posts about dental and gum health, proper dental care tips, and information on dental procedures.

Sharing your knowledge with people is a covert way of advertising on social media. Buy showing your knowledge, you can convey that you're an expert and that can compel people to use your services.

Encourage Content Creation

Posting pictures of your office on social media can be helpful, but having patients post pictures of your office would be even better.

Pictures of your office, check-ins, and other user-generated content are great for business profiles. It shows that people are interested in your services and that they're happy enough with you to post it to their personal profiles.

Have a sign at the front desk that has your social profiles, and let patients know that you love seeing their posts.

When you add the sign with your social profiles, be sure to ask for reviews.

Restaurants aren't the only places that get reviews. Plenty of medical practices get reviews, and dental reviews could help bring in more patients.

Do you know of a patient that had a particularly outstanding experience at your office? Ask them to write a review for you and to post it on social.

Beyond Social Media For Dentists

Now that you know how to use social media for dentists, you're feeling eager to get started.

Check out our post on how to properly verify your Facebook page. Starting off with a verified page can help your social media marketing efforts.

And remember, we're always here to help. Contact us with any questions you may have so we can answer your important questions.

5 Things Every Social Media Marketing Campaign Needs

5 Things Every Social Media Marketing Campaign Needs

Unless you've been stranded on an island without an internet connection, the fact that social media has exploded over the last 10 years is probably something your medical group or other organization knew already.

Networks like Facebook have over 2 billion monthly users. Even smaller social networks like Twitter play host to 328 million passionate users.

Those two networks barely scratch the surface of internet-wide social media use.

What does all of that mean for you?

Huge opportunity.

With an expertly crafted social media campaign, your brand can leverage the massive user bases of social platforms to spur massive growth and increase revenue.

To help you do exactly that, our team has put together this list of social media marketing campaign musts!

1. Achievable Goals That Matter

A good social media plan needs to work towards achieving something specific and measurable. That measurable result also has to be realistic.

For example, launching a company Instagram account and saying you want 1 million followers this year is not only difficult but doesn't mean much.

So, when you're starting your social media campaign, understand what you want out of it.

Do you want to drive product sales? Do you want highly targeted website traffic? Do you want to drive more appointment bookings?

Whatever you want, quantify it, be realistic and make sure achieving those goals moves the needle for your business.

2. A Target Audience

In order to be effective on social media, you have to know who your audience is.

Why?

Because different buyer personas are spending time on different social platforms. If you're trying to target upper-class men, for example, you'll want to spend more time on LinkedIn than on Instagram.

Knowing your audience means investing your resources in the right places and maximizing your return on investment.

3. An Eye on the Competition

A key in helping formulate a successful social media campaign is following in the footsteps of successful people before you. To that end, check out your biggest competition and understand where they're seeing the most traction.

This understanding of what's working best for them can be invaluable in helping you further refine where to allocate your time.

4. Terrific Content

Once you know where to invest yourself, it's time to start creating awesome content. Social media users crave content that's specially made for their platform and is authentic as opposed to sales oriented.

We recommend working with a social media marketing professional to determine what content on the platforms you choose should look like.

5. Patience

Social media is all about organically growing a following you can build trust with first and market to second. The building of this audience does not happen overnight.

To that end, it's important that you put your best foot forward with your social media marketing campaign and stick to your guns. The more time you spend being authentic and creating awesome material for your platforms, the quicker you'll become successful!

Wrapping Up Things Every Social Media Campaign Needs

Being successful on social media means the potential for your business to get the attention of thousands of targeted users you can market to.

To start moving towards achieving that result, take into consideration the tips we've listed above and work every day to organically and authentically grow your brand!

If you're looking for help maximizing your social media campaign and growing on platforms fast, our team can help.

At Karma Marketing + Media, we offer end to end social media and digital presence solutions to help skyrocket medical oriented business's success.

Contact us today for your consultation!

How to Manage Your Restaurant's Reputation Online

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If you own or operate a restaurant, you know how competitive it can be. What's hot today is a wind tunnel by next week. Your brand reputation is your bread and butter, and one small, negative review online can reek havoc with your sales.

Likewise, one good review or mention in a popular magazine or newspaper can really bring in business. With so much marketing that happens online, you need to manage that in a professional and speedy manner.

Let's look at a few key ways you can stay ahead of the competition and keep your customers coming back.

Brand Reputation

Once you are established, people associate certain aspects of your restaurant with certain foods, feelings, and past events. It's important to keep that.

Use Social Media

The best part of using these platforms is you can send pictures of your food. People seem to like that. But you can use it to your advantage. Start a promotion of 'tag yourself here' with the daily dish and make it go viral.

Send out 'Question of the day' and offer deals, freebies or discounts for the first five winners. Hold contests where followers are to guess a secret ingredient in your daily special.

Website

You can't survive in business without a website. if you don't have one or don't have time to run it, hire professionals to do it for you. It's imperative it's up to date. When people go to your website, they need to see your location, your contact number, and your menu.

Post your daily special, soup of the day, and any other types of fun special you use for promotion, lime 2 for 1 date night or Spaghetti Saturday.

For regular contributions of content, get someone who understands marketing, how to spread the good word and will do a great job in monitoring it all for you.

Read Reviews

Read your reviews all the time on all the sites you can. Save the good ones for promotion but don't discount the bad comments. The reason behind the bad review isn't as important as the negative comments themselves.

Acknowledge the user, thank them for bringing the problem to your attention and tell them you will look into it. Offer them a voucher for a dinner, drinks or a complimentary meal. If they are genuine, they will claim it.

Community Involvement

Offer to supply pizza for the local baseball team or a special for teams to come in for meals. This will get around on social media very quickly. People love a feel-good story and they love to share them with their friends.

Turn up the Heat

The fact is, no matter how good your food is, people want to see what others think. That means online. Your brand reputation can be made online just as easily as it can be destroyed.

Unless you are savvy when it comes to internet promotion and have the time, please contact us to look after your needs for you. Ask about our past projects here.

3 Great Local SEO Tricks Your Sarasota Dentistry / Medical Practice Needs to Try

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Mastering traditional search methods and getting the most of local search are not the same thing. From a general standpoint, SEO requires you to do keyword research, use link building, and publish content on a consistent basis.

Other efforts go into creating a successful site, but they are all taken one step further when you start thinking about local search. At that point, there are even more SEO tricks available to use and boost your presence!

It may sound like a lot to handle, but local search and traditional SEO actually go hand in hand when you get the hang of everything. Here are three things to focus on to help you get started.

1. Get on Google My Business

Creating an account with Google My Business is kind of like indexing your website for basic SEO purposes. It puts you "on the map" in the most literal sense possible by giving you exposure on Google Maps.

This allows users to find you when they open their navigation app to do a search. It's incredibly beneficial considering not all mobile searches are done directly through the standard Google search bar.

When you open your account, you're able to upload pictures of your dental practice. These aren't any old pictures, either. Google gives you the option of taking potential patients on a 360 virtual tour as long as you upload all the content.

You can also share pictures of your staff and post your contact information for easy access to your website.

2. Make Your NAP Consistent All Over

The contact information mentioned above also allows users to place a direct call from their search to your office. As convenient as that is, you need to make sure all of your contact details are correct and consistent.

In terms of local SEO, this is referred to as NAP - your Name, Address, and Phone number. Everything needs to be displayed in the same way throughout your website and the rest of your online presence (i.e. social media and emails).

You can't have "45th Street" written on your homepage then "45 St." at the bottom of a blog post. It's sloppy, and it confuses Google bots. They still understand it's you, but they're more likely to rank a dentist who has fine-tuned their NAP to look the same everywhere.

3. Leverage Patient Reviews

As much as the content you share matters, so does the organic content generated by users! Loyal patients and first-timers of your dental practice alike are sure to leave reviews.

They may talk about anything from how you soothed their dental anxiety to fixed their children's smile or made scheduling so easy. Whatever your patients are saying, though, make sure it's good!

Bad reviews not only damage your local reputation online and in real life, but they hinder your local search performance. On the other hand, good reviews give you plenty of opportunities to leverage user content. Feel free to share the good things people are saying - and always respond to reviews, whether they're good or bad!

Use These SEO Tricks to Their Full Potential

It's one thing to understand SEO tricks when you read about them, and another to start using them to your advantage. Thankfully, you don't have to figure out local search alone.

For help creating and managing your online marketing strategy, click here.

4 Reasons Why Your Sarasota Restaurant's Website Needs to Be Mobile-Friendly

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A whopping 92% of consumers that search a business or service on their phone end up making a related purchase.

How's that for a conversion rate?

Chances are, your customers are searching for you on mobile. The question is: are you providing them with a mobile friendly website that turns those views into customers that come to dine with you?

If the answer is no, you've got some work to do. Before learning how to make your website mobile friendly, let's start with why you want to do so in the first place.

There are 4 big reasons for making your restaurant website mobile friendly, and we've listed them all for you below.

More Money Is Spent on Mobile

Out of all the time spent on online retail, 55% occurs on a mobile device. That means that there's more money to be made from making your restaurant website mobile friendly than if it's only optimized for desktop.

Mobile Consumers Are Different

Mobile users are not your traditional consumer. They want their search for information to be effortless and they won't wait patiently for it.

Websites that aren't optimized for use on mobile devices take longer to load and are difficult to browse. Though it may be possible to pull them up on a mobile device, users are 53% more likely to leave a site if it doesn't load within the first 3 seconds of their arrival.

Consider that when your diners are searching you out they're likely already hangry. Making your website mobile friendly satisfies their impatience and their desire to eat right away.

Making Your Website Mobile Friendly Captures Clients in Real-Time

35% of people who own smartphones use them to locate a store.

When potential clients are looking for somewhere to dine on their mobile device, you want them to be able to check all the aspects of your restaurant as fast as possible and make the choice to come to you. That can only happen when your website is mobile friendly.

Add to that the fact that only 56% of small businesses have a mobile friendly website and you've got yourself a competitive advantage over other restauranteurs.

Google Likes Responsive Design

First of all, what is responsive design?

In layman's terms: responsive web design ensures that your server sends the same HTML code to all devices so the user gets a useable and readable site regardless of what device they're using.

How does Google favor it?

In April 2015, Google changed their algorithm to account for the consistent increase in mobile searches. As a result of that change, websites that use responsive design and are deemed mobile friendly rank better than those that are not.

When diners are searching for the closest restaurants nearby, you want to be sure your website comes up at the top of that search.

How to Make a Website Mobile Friendly

Now that you know why making your website mobile friendly is important to bringing in diners, you're probably wondering how you go about doing that.

We can help with that. Have a look at our Capabilities to find out how we can help you with responsive design.

How to Manage Your Sarasota Restaurant's Reputation Online

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Get Your Free Online Reputation Report!

 

How to Manage Your Restaurant's Brand Reputation Online

If you own or operate a restaurant, you know how competitive it can be. What's hot today is a wind tunnel by next week. Your brand reputation is your bread and butter, and one small, negative review online can reek havoc with your sales.

Likewise, one good review or mention in a popular magazine or newspaper can really bring in business. With so much marketing that happens online, you need to manage that in a professional and speedy manner.

Let's look at a few key ways you can stay ahead of the competition and keep your customers coming back.

Brand Reputation

Once you are established, people associate certain aspects of your restaurant with certain foods, feelings, and past events. It's important to keep that.

Use Social Media

The best part of using these platforms is you can send pictures of your food. People seem to like that. But you can use it to your advantage. Start a promotion of 'tag yourself here' with the daily dish and make it go viral.

Send out 'Question of the day' and offer deals, freebies or discounts for the first five winners. Hold contests where followers are to guess a secret ingredient in your daily special.

Website Design

You can't survive in business without a website. if you don't have one or don't have time to run it, hire professionals to do it for you. It's imperative it's up to date. When people go to your website, they need to see your location, your contact number, and your menu.

Post your daily special, soup of the day, and any other types of fun special you use for promotion, lime 2 for 1 date night or Spaghetti Saturday.

For regular contributions of content, get someone who understands marketing, how to spread the good word and will do a great job in monitoring it all for you.

Read Reviews

Read your reviews all the time on all the sites you can. Save the good ones for promotion but don't discount the bad comments. The reason behind the bad review isn't as important as the negative comments themselves.

Acknowledge the user, thank them for bringing the problem to your attention and tell them you will look into it. Offer them a voucher for a dinner, drinks or a complimentary meal. If they are genuine, they will claim it.

Community Involvement

Offer to supply pizza for the local baseball team or a special for teams to come in for meals. This will get around on social media very quickly. People love a feel-good story and they love to share them with their friends.

Turn up the Heat

The fact is, no matter how good your food is, people want to see what others think. That means online. Your brand reputation can be made online just as easily as it can be destroyed.

Unless you are savvy when it comes to internet promotion and have the time, please contact us to look after your needs for you.

Website Design for Ski Hill

Just launched a great looking website for Powder Ridge Ski Hill in Kimball, MN. We've been working together for 15 years and this is the 5th or 6th time we've released a new website for them. Very excited about this one!

St Cloud Website Design

Is Your Sarasota / Venice Website Secure?

sarasota website design
Did you know Google is now pushing for websites to contain SSL? SSL, or Secure Sockets Layer, is an extra layer of security for your clients, and Google will now be warning browsers if a website is not secure. Luckily Sarasota's web design and marketing specialist, Karma Marketing + Media, is here to help!

Karma will help you:
  • Convert your page from HTTP to HTTPS.
  • Prevent loss of revenue from an unsecured site. 
  • Stay up-to-date with all the latest web trends for your page.
  • Capitalize on your SEO and so much more. 
Your business deserves the best security and branding.

Call today and discover what Karma Marketing + Media can do to boost yours: (941) 914-9448.

5-Star Website Design in Sarasota - (941) 914-9448

sarasota web designerWe just got a 5-star Google Review from our friends at Definition Fit in Sarasota! Thank you soo much, Def Fit!

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"Michael goes above and beyond to get the job done and is consistently coming up with new ways to help us grow our business!


I appreciate Karma’s attention to detail and prompt responses. Michael and his team are creative and insightful. I highly recommend Karma Marketing + Media!"

- Daemain Mains
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Karma Marketing + Media, a Sarasota Web Design Company, got Definition Fit to the top for Google searches, like: "Sarasota Personal Trainer" & "Fitness Classes Sarasota"!


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CONTACT KARMA
MARKETING + MEDIA

Thank you for your interest in Karma Marketing + Media, your full-service Sarasota website design & virtual marketing company.

Sarasota/Venice AREA

(941) 914-9448


ST. CLOUD AREA

(320) 230-7060